Tag Archives: Japanese

Mexicans Welcome you to León, Guanajuato… in Japanese!

When was the last time you were welcome to a Mexican city in … Japanese? Well, that’s what visitors are seeing these days as they enter the busy city of León, Guanajuato. The reason shouldn’t come as a surprise to … Continue reading

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How to Sell Mexican ‘Food’ in Japan

Forget about Absolut Vodka and Burger King’s Texican Burger, the makers of Don Tacos have found a culturally-relevant (and insanely amusing) way to pitch “Mexican” food to the Japanese, with church and zapatería included. Watch, wear your sombrero, take a … Continue reading

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