So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.
The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:
[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.
Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”
But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:
Frijoles > Habichuelas > Porotos > Judías*
*Yes, judías. Go Google it or something…
Our client GOYA celebrates Latin diversity with their new campaign: Ode to a Mix. Let’s celebrate our heritage with unique flavors. If it’s Goya… it has to be good! pic.twitter.com/B8MuA0bj7a
— Dieste (@Dieste) September 23, 2019
While president Donald Trump claims that his crusade for more border security and the construction of a southern border wall have made his popularity rise among Hispanics, pollsters consulted by Politico and other media outlets have put those numbers into question. Not only that, a closer look to recent polls show holes in the methodology and show that Hispanic support for the president is not really on the rise.
Percentages and polls aside, Latinos and Latinas (or as some like to say “Latinx”) who still support the president would be well-advised to proofread their Spanish-language messages.
Last time I checked, the correct Spanish translation of Latinos for Trump was Latinos por Trump and not Latinos PARA Trump” as some will have you believe. But I guess they don’t really care, do they? Heck, they even have their own t-shirts!
You might not know this, but around 2011 many Latinos across the U.S. started to adopt the term Obámanos (sometimes also Obamanos, sans accent) to describe those people of Hispanic origin supporting president Barack Obama.
But as we approach the fatidic, darkest day of January 20th, those enthusiastic Obama-loving Latinos would be well advised to tweak a little their
weirdly written creative slogan to make it sound more in tune with our current situation.
How about: Mejor Obámonos a Self Deport!
This shoe and clothing store has been around for ages in the corner of Broadway and 150th street, but only yesterday I noticed a new addition to their offer: a bright red baseball cap featuring none other than Pablo Escobar.
I have no idea if that thing is for sale or it’s just sitting there as a sort of good-luck charm. Either way, I think it’s awesome and Netflix should be super proud.
Photo: Laura Martínez, Harlem 2016
Washington, D.C.-based online pub The Hill has apparently discovered the power of my people (i.e. The Hispanics,) so it’s launching The Hill Latino, which I suppose is just like regular The Hill, but Latino…
Stories include — of course — spicy hot headlines featuring Salma Hayek (aka the Lesbian taco.)
Awwww, my people can be so creative! (and by that I mean both, Latinos and editors.)
Take the National Institute for Latino Policy (NALIP), which recently posted the findings of a five-year-old study about the misrepresentation of Latinos and Muslims in national broadcast and cable news.
Among other things, the study found that both, Latinos and Muslims are overrepresented as the ‘bad guys’ across national TV, with Latinos being — almost invariably — undocumented criminals and Muslims, well, hopeless terrorists.
But hold on. I’m all up for my people (and everybody else’s people) not to be singled out as the bad guys on television. But I do think using a Sarape-Inspired Male Niqab to illustrate this story is a bit of a stretch.
I mean… I just went LOL.
Google this month launched a new Web domain – .soy – that is “intended to create a place online for the Hispanic community,” because apparently, we have nothing to do with the whole .com community (or, as I like to call it, the regular Internet.)
But while the new domain has had its detractors and its share of criticism, I can assure you at least my Mexican friends are taking the whole thing very seriously.
Gracing the cover* of the Nov. 8 issue of Rolling Stone‘s The Latin Hot List 2013 is Naya Rivera, which according to Rolling Stone’s non-hot, non-Latin editors is “the hottest cheerleader” on television, Naya Rivera.
Since I have not bought my copy yet, I’m not quite sure who else is on the hot list but I’m pretty sure I’m not on it. (I’m actually freaking cold, as we speak.)
Editor’s Note: The Latin Hot List 2013 appears on the flip cover the magazine’s Nov. 8 issue, which actually pays homage to the great, non-Latin Lou Reed.
I am not the one to criticize misleading headlines. After all, I use them all the time, for they can make all the difference between actually clicking on one story or ignoring it forever.
So, when I saw CNN.com had a story about Latinos and our ‘curves,’ I couldn’t help but clicking on it (secretly hoping there would be a mention of big-butted Latinas
like myself). To my disappointment, CNN was actually reporting on obesity, diabetes and other health-related issues, and not about my people’s real curves like these ones here or here.
It looks to me the above photograph is more suited for a story about Latinos and how we’re basically doomed by our penchant for American fast-food -the only type affordable in this day and age. [To CNN’s credit though, I must confess my curves are starting to look more and more like llantas, but, well, that’s another story.]
Poor Tom Corbett; he was asked to talk about the Latino vote and complicated stuff like that… But how on Earth can this poor soul possibly answer all those questions when he needs help from a reporter to even find a Latino? (1:50 in the video.)
Let’s give him a hand shall we? Perhaps he can start here, at the annual Carnaval de Puebla en Filadelfia.
I can spot several, can you?
Video: Al Día
As of 2010, this blogger is making a personal commitment to support every single initiative aimed at having Latinos take part on the upcoming Census. Why? Well, that’s the least I can do after having read a very disturbing -and quite embarrassing- revelation about my people in the international press.
Asked by The Economist why Latinos continue to be left out in U.S. Census statistics, the executive director of the National Association of Latino Elected and Appointed Officials, Arturo Vargas, put it simply:
So there you have it. Get off your tía‘s sillón or step out of your pana‘s garage and make yourself count!
This time, the limelight is on someone’s our favorite Fox News commentator and Latino peddler Geraldo Rivera, who has just released a book pompously aptly titled: The Great Progression: How Hispanics Will Lead America to a New Era of Prosperity.
The book retails for $24.95, which is, like, mucho dinerito for those of us who are yet to find the prosperity Mr. Rivera is talking about. But, heck, if he is right, I am sure I will soon be able to afford it –along with some good health insurance.
¡Sí, se puede!
Now that we know what it is that Latinas really want, we thought it was time to expand the market research to their male counterparts.
So, what do Latinos want?
They want Latinas!
Preferably scantily-clad ones, shaking up their colita on prime-time television.
(You don’t even have to pay for cable. These beauties are conveniently available every Saturday evening by tuning to Univision’s Sábado Gigante) with toda la familia.
Oh, yes, shake it up mami!