Macy’s Spring Collection: You, Too, Can Look like a Short, Dark-Skinned Mariachi

Macys It’s always good to see marketers learn from their past mistakes. Remember the Brown is the New White t-shirt from Macy’s?

Well, no more of that. Instead of launching ethnically-relevant products to please Latino shoppers, Macy’s seems to have changed course and it’s now using tall, unmistakably non-Hispanic blonds to pitch a … are you ready?… “mariachi-style” suit. According to Macy’s own blog, the new collection doesn’t stop there. It promises tons of other Mexican-themed things, including –what else?– plenty of sombreros.

Do I smell sombreros?
Did anybody say ‘sombreros?’

I don’t know you, but I feel like living la vida loca lived by these nice ladies up here, so don’t judge me if the first thing I do when I go back to New York is rush to 34th Street & Broadway. Who doesn’t want to look that fabulous?

¡Ajúa!

Hat tip: gbujanda