Photo: Laura Martínez at some random Monoprix in Paris’ 19th arrondissement
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Tag: marketing
Luis Miguel Now Peddling Healthcare to Latinos, Because Marketing
In the latest chapter of Bizarre Marketing Endorsements, Luis Miguel (aka El Sol de México) has partnered with Alignment HealthPlan in an effort to celebrate a “commitment to vitality and wellness at every age,” because, as President & CEO Dawn Maroney says:
Together, we’re not just changing how you experience health care; we’re celebrating you. Welcome to a new era of aging.
I don’t know about you, but this thing leaves me feeling like 100 years old, especially when the last LuisMi-endorsed commercial I remember is when this hottie used to look like this:
Hat tip:@lechancle
Beer Shopping in CDMX Be Like…
Photo: Laura Martínez, Col. Nápoles, 2023
Calavera-Themed Pringles Potato Chips are so Authentic they’re ‘Flavored con Sabor’
Move over, Kickin’ Chicken Taco Pringles, here come the calavera-themed sour cream & onion “Flavored con sabor” Pringles potato chips, especially crafted to bring out the mustachioed, calavera-clad Mexican (fake or not) in you.
I have no idea what these babies cost, but given their Mexican authentic look (i.e. mariachi suit and chip-themed sombrero) I bet they cost a fortune –as they should be!
p.s. Oh, did I mention they GLOW IN THE DARK?
Hat tip: @lechancle
Got a Doggie who Loves Tacos? Worry Not! Canine Carry Outs Has your Back
Is your four-legged best friend mad about tacos?
Worry not! Canine Carry Outs has exactly what you’re looking for. I give you Taco Minis, “a soft and chewy dog snack with the look and taste of miniature beef tacos.”
Now, I shouldn’t get into the whole specifics about what a “taco” actually entails, but the creators of this taco-treat-canine-wonder assure me these dog treats are “the perfect size and texture for treating as part of a balanced diet.”
So what are you waiting for? Get your perro some of these and wait for it to start barking in Mexican!
Hat tip: Lone Star Vegan
Lost a Loved One? Worry Not; America Has you Covered
Lost your abuelita to old age? Did your tío just get deported? Worry not. There’s a greeting card for that!
*Everything is cool, but it wouldn’t hurt to put that accent over the “o.”
How to NOT Market your ‘Mexican-Flavored’ Snacks
Spanish food conglomerate Frit Ravich might want to learn how to use mexicanismos when marketing their “Mexican-flavored” snacks.
According to the packaging of these Mexican-flavored sunflower seeds, the taste of these babies will leave you shaking your maracas and playing your guitar while feeling … well, a bit stupid. You know? Because Mexicans!
Hat tip: Ñam Ñam Barcelona
Not All Latinos Are Created Equal –and Goya Knows it
So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.
The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:
[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.
Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”
SHOCKER!
But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:
Frijoles > Habichuelas > Porotos > Judías*
*Yes, judías. Go Google it or something…
WATCH
Our client GOYA celebrates Latin diversity with their new campaign: Ode to a Mix. Let’s celebrate our heritage with unique flavors. If it’s Goya… it has to be good! pic.twitter.com/B8MuA0bj7a
— Dieste (@Dieste) September 23, 2019
Bush’s Beans ‘Cocina Latina’ Products are Making me Very Sad
American corporations will stop at nothing when marketing “Latin-inspired” food to my always-hungry people (i.e. The Hispanics.) The most recent example of this is Bush’s Beans Comida Latina, which features a product line of prepared beans –and hominy– just like our grandma … didn’t actually make.
This doesn’t look neither promising, nor appetizing you know?
Via: Amazon.com
Today in Awesomely Named Mexican Establishments…
Say what you will about Mexicans, but you can’t deny we have the best names for everything. Everything.
Filing under “Mexicans: How can anyone not like us?”
Via: Reddit
‘Hispanic Santa’ Wears Sombrero, Whacks a Piñata
Marketers are one audacious bunch.
Take the people of Festified Holiday Clothing, who took some time this week to send this blogger a sales pitch for their upcoming Feliz Navidad sweater line, featuring “multicultural Santa” (i.e. Hispanic and Black).
The $65 Feliz Navidad sweater (mind you, it’s discounted from $70) features “Hispanic Santa,” which in case you were wondering, is Hispanic because he’s brown faced and is holding a stick to whack a piñata.
Now, if piñatas and sombreros are not your thing, you can also go for the Men’s Lighted Multicultural Black Santa, who is — well — just black, though if you asked me, doesn’t look as merry as the Hispanic one.
To be fair, the marketing people behind these things were honest enough to acknowledge right off the bat that these sweaters are ugly.
Not racist, they say, just ugly.
Oh well.
CLICK on the photo below to see the full pitch. It’s gold!
Starbucks Wants you to ‘Celbrate’ Something in Spanish
I don’t mean to ruin their bilingual, toasted Christmas-y spirit, but the folks over at this Starbucks in Chicago would be well advised to spend some time on their Spanish-language copy –or just stick to English if they cannot find one Spanish speaker in a city that is 30 percent Hispanic.
Hat tip: Marco López
Ever Wanted to Drive Like an Inca from Baja? Go Get Your ‘Ethnic-Style’ Wheel Cover Today!
From the online retailer that brought us the Mexican Deluxe Yoga Mat, the Hispanic Flag and — of course — the DIY Tacos al pastor, now comes the Baja Inca Blanket Steering Wheel Cover Plush Poncho , an “ethnic, fun, fashionable” wheel cover for your pimped up lowrider!
Because everybody knows the Incas from Baja California are one colorful driving bunch, right?
Hat tip: @SaraChicaD
This Beer Features Donald Trump Wearing a Mariachi Hat and a Swastika Belt Buckle — for some Reason
People have got to stop doing this.
According to my sources (i.e. the World Wide Web) Mexican and U.S. brewers have gotten together to reinvent Donald Trump as a “gun-slinging mariachi” to promote Amigous, a beer supposed to “celebrate cross-border cooperation.” But the gun is only the beginning. From the little I could read, Trump’s trousers are held up with a swastika belt buckle, and the rear label of the beer informs the reader that the 71-year-old New Yorker belongs “in a mad house, not the White House.”
The “innovative” product comes on the heels of the Trump-inspired toilet paper and other crazy ideas out there.
I am not going to spend too much time on talking about this thing, because 1) I’m super busy and 2) It’s almost impossible to keep up with all the marketing nonsense around our current administration and the dark, sad hole we’ve all fallen into.
So… wake me up in 2024, will ya?
Via: Univision
This Gringo Is so Mexican, He Drinks Victoria Beer
There is nothing that annoys me more than Americans thinking they know Mexico and Mexican culture because they like to drink Corona beer.
Fortunately, there’s one gringo who knows there are alternatives, including Victoria beer, the only cerveza this blogger likes. See? No matter how much this guy sucks at everything “Mexican;” all he needs to do is drink a non-Corona beer (in this case a Victoria) to pass as a real Mexican among the dudes.
Here’s the latest spot for Victoria beer, featuring the hilarious El Corrido de Greg, with music by my cuates of Mixto Music.
¡Ajúa, pinches gringos!
Via: Victoria Beer on Facebook
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