Just when you thought marketers couldn’t get any more creative, a new partnership is here to bring us Mural, a “joint homage to the classic agua fresca that also pushes the boundaries of what a beer can be.”
Mural is a joint effort between New Belgium Brewing Company and Mexico-based artisanal beer makers Cervecería Primus and, in what seems to be a very serious description of their product, one learns that:
“In Mexico, agua fresca is everywhere. They’re usually found in street food markets and feature a blend of seasonal fruits. Our cerveza takes inspiration from agua frescas and features hibiscus, agave, watermelon, and lime for a fresh, vibrant sip.”
Well, I don’t know about you, but I’m going to have to pass on this promised vibrant sip. ¡Guácala!