This Beer Wants to Pay Homage to Aguas Frescas –for Some Reason đź™„

Just when you thought marketers couldn’t get any more creative, a new partnership is here to bring us Mural, a “joint homage to the classic agua fresca that also pushes the boundaries of what a beer can be.”

Mural is a joint effort between New Belgium Brewing Company and Mexico-based artisanal beer makers CervecerĂ­a Primus and, in what seems to be a very serious description of their product, one learns that:

“In Mexico, agua fresca is everywhere. They’re usually found in street food markets and feature a blend of seasonal fruits. Our cerveza takes inspiration from agua frescas and features hibiscus, agave, watermelon, and lime for a fresh, vibrant sip.”

Well, I don’t know about you, but I’m going to have to pass on this promised vibrant sip. ¡Guácala!

Photo: @LeChancle

This entry was posted in Awkard homages, Marketing & Advertising, Mexico, Pinches Hipsters, Spanish, Stupid propositions and tagged , , , , , . Bookmark the permalink.

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