Campeche is not only one of my favorite Mexican states; it is also the force behind a deliciously bizarre government advertising campaign to help raise awareness of HIV and AIDS.
Using the slogan HIV doesn’t kill; discrimination does, the government of Campeche has tapped none other than Darth Vader and a stormtrooper to help raise awareness of the virus, and urge citizens to attend the Capasits (a chain of ambulatory, educational centers to help people understand HIV and learn tips on prevention and other issues.)
Because, honestly… What else can be more impactful than the good ol’ Star Wars folks telling you to take care of yourself?
Evo Morales is not your typical Latin American president, and that’s a good thing.
As part of his relentless campaign to be reelected, Morales has jumped on the Star Wars: Episode VIl – The Force Awakens bandwagon to ask Bolivians to choose the Force (i.e. him and his buddies) and not go to the Dark Side (i.e. not him and his buddies.)
WATCH this thing below, and May the Force Be With The Bolivian People
Speaking of Mexican Star Wars, there is a new Campbell’s Soup ad making the rounds on the Internet, particularly among Mexicans like myself who grew up convinced that Star Wars‘ adorable R2D2 droid was actually called Arturito.
I am not a fan of canned soup, but I think the ad is quite clever. Now: Do you think it was meant to throw in a “universal insight” in hopes of capturing U.S. Hispanics or was it a pure fluke?
Watch and decide for yourself*
Oh, and try to avoid some of the comments on the YouTube page. Some of them are quite pathetic.