Campeche is not only one of my favorite Mexican states; it is also the force behind a deliciously bizarre government advertising campaign to help raise awareness of HIV and AIDS.
Using the slogan HIV doesn’t kill; discrimination does, the government of Campeche has tapped none other than Darth Vader and a stormtrooper to help raise awareness of the virus, and urge citizens to attend the Capasits (a chain of ambulatory, educational centers to help people understand HIV and learn tips on prevention and other issues.)
Because, honestly… What else can be more impactful than the good ol’ Star Wars folks telling you to take care of yourself?
Just WATCH.
Via: Publimetro
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