This is a story of love, passion and betrayal, but its main protagonists do not boast names like Camila Valentina, or Eduardo Alberto Manuel.
Meet Xie An Zhen and Wen Rui Fan, the protagonists of Esposa valiente (Xi Li Ren Qi in Chinese, or The Fierce Wife) a nightly telenovela airing nightly on Spanish-language KJLA-TV channel 57 in Los Angeles.
The story might sound familiar to any drama lover: Xie An Zhen is happily married with one daughter until her husband cheats on her with her cousin, and “the ensuing divorce becomes a battle of love and wits.” But Esposa valiente is not your typical telenovela. It is, in fact, part of an initiative by the Taiwanese government to promote Taiwanese culture in the U.S.
“If we talk about politics every day, nobody will listen,” Steve Hsia, director-general of the Taipei Economic and Cultural Office in Los Angeles, told the Los Angeles Times. “If we can shorten the distance between Taiwan and other nations through culture, that’s helpful.”
I’m not sure if this thing is going to shorten the distance between Latinos and Taiwan, but the story looks juicy enough for this blogger to go get hooked. Oh, and the dubbing makes it particularly awesome!
Netflix will now offer many hours of some of the most beloved and highly-rated shows from the Univision classics such as Teresa, Maria la del Barrio, Lo Que La Vida Me Robó, Por Ella Soy Eva, La Viuda Negra and Rosa de Guadalupe. The lineup also features some of the Top 20 novelas of all time including La Fea Mas Bella, Cuidado con el Angel and Rubi.
Not content with launching a “Latin-inspired” line of products featuring a hot & steamy abuela and producing its own telenovela, Coffee Mate is back on its “hot steamy” theme, this time in the form of a short video featuring a Latina having way too much pleasure with her coffee.
Is this supposed to be a plug for the equally pathetic 50 Shades of Gray or what is this thing exactly?
In the latest example that Hispanic-targeted marketing knows no limits, Subway Restaurants this week announced a partnership with Univision to “seamlessly integrate Subway products and restaurants into Televisa’s hit telenovela Qué pobres tan ricos (Poor, But Rich).
The first integration, say the partners, will show one of the characters surprising another with a Subway $5 Footlong.
Per a joint Univision-Subway press release:
“This integration allows us to reach Hispanic audiences in an engaging and authentic way,” says Gabriela Mangieri Harper, multicultural marketing manager at Subway.