Not to be outdone by the likes of Mattel and Oscar Mayer with their Latin-inspired dolls and Hispanic-targeted cold cuts, Nestlé’s Cofee Mate is launching a series of “Latin-inspired products” and promoting them on Twitter with a super inventive Latin handle: #LatinTouch.
Here’s one of Coffee Mate’s pitches on Twitter.
A new flavor so rich, you’ll feel amor at first sip. Find @Abuelita Mexican Chocolate http://t.co/oOt1QGbqTT pic.twitter.com/42glmFty8X
— Coffee-mate (@Coffee_mate) agosto 28, 2014
Coffee Mate’s Latin Touch thing includes Nestlé’s popular Mexican Chocolate Abuelita, featuring the great Sara García, who is having, posthumously, a second life as a “hot, steamy” Latina.
Because, aren’t we all?
Hat tip: @latinorebels
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