Coffee Mate’s ‘Latin-Inspired Products’ Include Hot, Steamy ‘Abuelita’ -Of Course

SpicySteamyAbuela

Not to be outdone by the likes of Mattel and Oscar Mayer with their Latin-inspired dolls and Hispanic-targeted cold cuts, Nestlé’s Cofee Mate is launching a series of “Latin-inspired products” and promoting them on Twitter with a super inventive Latin handle: #LatinTouch.

Here’s one of Coffee Mate’s pitches on Twitter.

Coffee Mate’s Latin Touch thing includes Nestlé’s popular Mexican Chocolate Abuelita, featuring the great Sara García, who is having, posthumously, a second life as a “hot, steamy” Latina.

Because, aren’t we all?

Hat tip: @latinorebels

This entry was posted in Food, Guacala, Hispanic Heritage Month, Latin America, Marketing & Advertising, Pop culture and tagged , , , , . Bookmark the permalink.

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