War troubles? try sweetening them up with Splenda

Spanish-language media in the U.S. have never been very good at news analysis; let alone at taking a stand for -or against- issues other than immigration. But when it comes to pairing products and services with heart-wrenching, novela-like programming, Hispanic television is an indisputable leader.

Take the Iraq war and last night’s Soñando Contigo one-hour special on Univision.

Producers of the show brought in U.S. Army Sgt. Rogelio Paredes before being shipped out for his third tour of duty in Iraq. The occasion? to renew his wedding vows on national television, and in front of a live audience. All of this, of course, was made possible by Univision and Splenda … Yep, as in the non-sugar sweetener made by McNeil Nutritionals.

In addition to the public ceremony, Sgt. Paredes’ received a “fantasy getaway” for his immediate family in -where else?- Las Vegas; and to top it all of: a lavish wedding cake sweetened with -what else?- Splenda.

How sweet is that?

I did see the show but in case you missed it, you can read the details in an incredibly long press release.

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