Diego Maradona might not be the hot soccer player he was in his prime, but his name remains a strong brand to sell all sorts of things. And in his most recent branded effort, the controversial Argentine figure is now behind the development of a luxury apartment complex in South Beach called “El Maradona”.
According to Buenos Aires-based El Clarin, the 72-residence complex will include a sculpture aptly named “La mano de Dios,” (the hand of God) reminiscent of Maradona’s controversial goal in the quarter-final match of the 1986 World Cup between England and Argentina.
Residencies will cost between $700,000 and $1.7 million and the complex will include a small Maradona museum. Wife Claudia says she’s happy with the deal. After all, she says, the Maradona’s are still waiting on the Italians who promised him a piazza named after him and… nothing yet has happened.