Thank God we have market research, because without it we would miss out on very important information, such as the fact that U.S. Hispanics own more charcoal grills than non-Hispanics: 76% compared to 50%
This according to the Hispanic GrillWatch Survey, commissioned by Weber, the same company that a few weeks ago launched a Hispanic grilling contest calling on participants to demonstrate their “patriotic spirit and passion for grilling” by entering the “Únete a la Onda Latina. ¡a Weber!” grilling contest.
Complementing the contest -and now the research- the company is giving Hispanics some grilling advice: “Remember that whether its seared steaks, roasted vegetables, smoked fish, barbecue ribs, pizzas or even caramelized fruits – it can all be cooked over charcoal.” (You never know with these people… they might be tempted to throw on a few bits of chicharrón, tripas, sesos or other disgusting delicacies we love to eat).
MI BLOG ES TU BLOG 
And, don’t forget lengua, goat’s head, birria, and buche all ala Weber. Yummy. Where do we enter? Will they let us make our own adobada? What about asada? Can we use mesquite instead of charcoal? Is Weber going to publish a “How-to” book since they seem to know so much about our eating habits?
Adrian
CalMagazine.com
It’s frightening how Hispanic marketers are so clueless sometimes