This Ain’t Your Typical Abuelita Breakfast

This week McDonald’s triumphantly announced the launch of a half-pound, culturally-relevant burrito: the McSkillet, which the media is tauting as as the McLatinization of the breakfast menu, mainly due to its “Mexican influence.”

I beg to differ. I am as Mexican as it gets, and though my mother sometimes fed us with some weird concoctions, I don’t ever recall having a rolled flour tortilla stuffed with Jack cheese, red, green peppers and onions mixed with scrambled eggs and hash browns for breakfast (I don’t even think my mom or my abuela know what the hell hash browns are.)

According to Advertising Age, the sausage McSkillet has 610 calories and 36 grams of fat, making it McDonald’s third-most-fattening breakfast, behind the Big Breakfast and the Big Breakfast Deluxe.

William Lamar, CMO McDonald’s USA, told AdAge that “it was important for McDonald’s to have more burrito-based options as Mexican food becomes increasingly popular and schedules get tighter.”

Yeah, right. People are getting fatter and time-pressed, so blame it on the Mexicans!

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7 Responses to This Ain’t Your Typical Abuelita Breakfast

  1. HighJive says:

    Doesn’t McDonald’s introduce a new breakfast burrito every six months, where they essentially take whatever spare meat-like substance is available and wrap it into a tortilla? It looks like they just super-sized the regular breakfast burrito. It’s more like the McFATinization of the breakfast menu.

  2. B.E. says:

    We can’t expect McDonald’s (or any fast food chain) to do Mexican right. They tried…but they need to stop.

  3. Roberto Gonzalez Mirto says:

    That looks disgusting!

  4. Jorge says:

    Actually, the breakfast burrito is quite delicious. Besides, if Mexicans only eat authentic Mexican food why do you see them at taco bell?

  5. richmx2 says:

    Come to think of it, I don’t think I’ve ever seen a burrito outside of Juarez.

  6. rocio leon says:

    And their worried about the obisety problem in this country?!

  7. Dios mio de mi vida!!!! Give me a breakfast burrito from a taco truck any day, especially the ones found in my hometown of LA, where taco truck cultura lives!

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