The Brits, Too, Think This is Mexican Food

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Ok, my friends. Turns out the U.S. is not the only country with a twisted view of Mexican food. In fact, General Mills’ Old El Paso Fajita Dinner Kit (yes, a kit!) is the biggest selling “ethnic” product in the U.K., worth upwards of £12.5 million each year.

“It’s no accident that Old El Paso is the clear No 1 in the Mexican food category in the UK. Innovation is vital, even within a thriving category, to safeguard its ongoing and long-term success,” Andy Foweather, Sales Director for General Mills UK, told Thinkretail.

Wondering what’s in the kit? Here it goes: (I’m reading directly from the box. No joke.)

10 flour tortillas: Water, partially hydrogenated vegetable oil with mono-and diglycerides, glycerin, corn syrup solids, baking powder (baking soda, corn starch, sodium aluminum sulfate, calcium sulfate, monocalcium phosphate), salt, potassium sorbate and calcium propionate (preservatives), monoglycerides, fumaric acid, L-Cysteine hydrochloride.

Fajita seasoning mix: corn starch, maltodextrin, hydrolyzed corn and soy protein, sugar, salt, spice chili pepper, onion powder, citric acid, artificial color, silicon dioxide (anticaking agent) natural smoke flavor (?) sulfiting agents and ethoxyquin.

Mmmmmm… sodium aluminum sulfate seasoned with silicon dioxide and a natural smoke flavor? That will surely make you scream ¡Ajúa!

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6 Responses to The Brits, Too, Think This is Mexican Food

  1. Jess says:

    In our defence, at least the UK isn’t actually next to Mexico, so we have some small excuse 🙂

  2. Be fair to us Brits! Our national food is curry – an Indian dish!

    The only more than half-decent ‘Mexican’ restaurant I came across in London (in the 20 odd years I lived there) was a Carlos & Charlie’s – the only time I have seen such things as cuitlacoche, empanadas and carne Tampiqueña on the menu.

    The best Tex-Mex food was at a place in Trafalgar Square (that hotbed of tourism) called ‘The Texas Embassy Cantina’ – they had paintings on the wall of luminaries such as Pedro Infante and Jorge Negrete – best damned fajitas I have ever had outside Texas or Mexico!

  3. Tami says:

    We are very lucky where I live. We have a pretty sizable Mexican community here in Ohio and are lucky to have access to several restaurants and taquerias. I turned my hubby on to authentic tacos instead of Americanized ones, and he’s hooked.

  4. Jose Huitron says:

    There definitely is a significant difference between Taco Bell and Taco De Mexico. Old El Paso is simply making an effort to appeal to certain tastes, however, a bit more research should prove beneficial.

  5. Lucy says:

    well what would america do without mexican food??.. america has artificial mexican food like taco bell and taco johns but theres no other like 100% natural mexican food!! 🙂

  6. Adrian says:

    I’m looking at a OldElPaso Fajita dinner kit but i can’t find the “sodium aluminum sulfate” at the ingredients…

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