It is a ‘Transcreational’ Miracle: Japanese Soccer Anime is Saved by the Virgin of Guadalupe

In marketing and advertising, the term “transcreation” is defined as “the process of using an original text as a brief for writing new copy that meets the conditions of the target audience.”

So I guess that’s why Captain Tsubasa, the Japanese manga, anime and video game series, has not only been re-named Oliver Atom in the Mexican version of the series (Los Supercampeones), but when in danger, he manages to be saved by the Virgin of Guadalupe. ¡Milagro!

Now I wonder if the dad’s moustache is also part of the Mexicanization of the series… anyone?

5 thoughts on “It is a ‘Transcreational’ Miracle: Japanese Soccer Anime is Saved by the Virgin of Guadalupe

  1. What is it with the kid’s creepy laughter at the end? I don’t think that was in the original script, either

  2. Well that is a bit different. and a little creepy. The best use for the Virgin Guadalupe, when my mom use to put a statute of Virgin Guadalupe on our front porch when the tornado Sirens sounded. We never got hit.

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