In marketing and advertising, the term “transcreation” is defined as “the process of using an original text as a brief for writing new copy that meets the conditions of the target audience.”
So I guess that’s why Captain Tsubasa, the Japanese manga, anime and video game series, has not only been re-named Oliver Atom in the Mexican version of the series (Los Supercampeones), but when in danger, he manages to be saved by the Virgin of Guadalupe. ¡Milagro!
Now I wonder if the dad’s moustache is also part of the Mexicanization of the series… anyone?
MI BLOG ES TU BLOG 
Oh Lord!!! I will run to the Japanese lit. expert on Manga and ask for his wisdom.
¡¡¡¡El papá es… Capulina!!!!!
Holy guacamole! (or should we say Holy Tepanyaki?)
What is it with the kid’s creepy laughter at the end? I don’t think that was in the original script, either
Well that is a bit different. and a little creepy. The best use for the Virgin Guadalupe, when my mom use to put a statute of Virgin Guadalupe on our front porch when the tornado Sirens sounded. We never got hit.