Veracruz Finds Novel Idea to Attract Tourism

MEXICO - GRIPE PORCINA

If you thought there was no smart way to attract tourism to La Gloria, the impoverished Mexican village that is supposedly the epicenter of swine flu, think again: Veracruz governor Fidel Herrera has found a novel idea: He is building a statue honoring Edgar Hernández (a.k.a. El Niño Cero) the 5-year-old who is believed to be the first human to have contracted H1N1.

(My friend just suggested he should be called “El Niño Cer(d)o”)

I have no idea how much the statue will cost (it’s a small kid, after all) but I bet you it won’t be close to the $90-million the government is spending on ‘Vive México’ the marketing campaign it launched this week to revive tourism by promoting the country as a safe destination (safe from influenza, that is, not violent murders.)

This entry was posted in Marketing & Advertising, Why I Love Mexico. Bookmark the permalink.

2 Responses to Veracruz Finds Novel Idea to Attract Tourism

  1. For Edgar its probably a double-edged sword. I mean the kid will probably be able to get dates when he gets older — ‘That’s me up there, linda.’ But he’s still going to have to go through life with the nickname ‘El Niño Cero’.

  2. elconejo says:

    Maybe the Govt. of Mexico should extradite Smithfield Foods Hog Processing plant too. I don’t know why some “ice cream” company hasn’t added Edgar Hernandez as their spokesperson.

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