In a Coup Against the McSkillet, a Hispanic Chef Latinizes the Burger

If you thought Latinos were going to stay on the sidelines after McDonald’s made the bold step to put its Big Mac on a tortilla, you were plain wrong.

In an unprecedented, culinary vindictive coup, Hispanics (in Miami, where else?) are striking back by launching the Latin Burger Truck, a kitchen on wheels featuring the $5.75 Latin Burger, a “blend of ground chuck, chorizo and sirloin, topped with melted Oaxaca cheese, caramelized onions and red-pepper mayo,” so that you, too, will be able to boost your cholesterol levels á la Latin style.

The Latin Burger on wheels is the brainchild of Ingrid Hoffman, the Colombia-born host of Simply Delicioso, a Food Network cooking show that (I hope) teaches us a little more than adding chorizo on American junk food.

This entry was posted in Food, Marketing & Advertising and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.