Corporate America is indefatigable.
Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and
waste invest their money — in giving my people their very own Hispanic tiendas.
Take CVS Pharmacy, which says it has converted 11 existing locations and added a brand-new store to launch its “Hispanic-centric store concept.”
And what exactly makes this CVS a Hispanic CVS? Well, I’m glad you asked. According to this WLRN story: “Cafecito, bilingual staff, money transfer services, and an expanded discount fragrance counter,” because unlike regular, non-Hiapanic people, we love to drink coffee and send money abroad while smelling real nice.
Per a CVS press release, the the new stores will carry “more than 1,500 trusted Hispanic products including favorite brands such as Café La Llave, Agustin Reyes, Fabuloso, Suavitel, Creolina and Formula 88.”
I think I’d stick to my neighborhood’s real Latin Pharmacy, that looks just like this: