I’m not a fan of Wendy’s burgers, much less those made with Pretzel bread. But I have to give it to the fast food company, and it’s Hispanic advertising agency Bravo for the below commercial, which by the way is running on both, Hispanic -and non-Hispanic- TV networks.
The commercial belongs to the “Mucho Mejor campaign” featuring a Hispanic family, the Rojos, who embrace both American culture and their Hispanic roots. The Rojo family comprises a bilingual mom and dad with three children ranging from 7 to 16 years-old. Teenage daughter Roselin also dates Dylan, her teenage “mainstream” boyfriend.
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