Looking to Reverse Soup Slump, Campbell’s Turns to Hispanics

What other delicious recipes might Campbell’s be cooking for my people?

If you thought Fiesta Nacho Cheese, Kick-It-Up a Nacho or Mexican-style chicken tortilla  soups were enough to satisfy the demanding palate of my people (i.e. Hispanics,) think again. The venerable Campbell Soup Company, hoping to reverse a “soup slump,” is ready to accelerate its Hispanic-themed and Hispanic-targeted canned soups and other so-called food products.

But don’t think that throwing in some queso and tortillas will be enough to attract more U.S. Hispanics. According to this article in Food Business News, the company “has added dual-language packaging for some of its products,” presumably in a similar way they’ve done with the “French” language.

Somehow Campbell thinks "Fiesta de légumes" is Spanish for "Fiesta Vegetable."
Somehow Campbell’s thinks “Fiesta de légumes” is French for “Fiesta Vegetable.” [Oh, but is Fiesta Vegetable English or Spanish?]
Alas, there was no mention in such article about how “Fiesta Vegetable” became Fiesta de légumes in “French” but I guess that’s material for a future post.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.