If Nescafé Latino was going to be so rigorous as to put an accent over capital letters (i.e. “vacía”) it would have been well advised to do the same over “ESTE,” just not to confuse “East” with “To be.”
I’m just saying….
Nescafé Needs to Wake Up and Smell the Accents
MI BLOG ES TU BLOG 
You got it! XD
Or “that”.