‘The New York Times’ Launches Spanish-language Edition; Sadly not Called ‘El New York Times’

Behold: Spanish text above the fold

Oy, vey! There’s Spanish text on the front page *and* above the fold!

Monday, February 8, 2016 was a good day for Spanish-language media.

The New York Times officially announced what had been the worst kept secret in town: The launch of a Spanish-language Website to “offer the best of our journalism for a Spanish-speaking audience.”

In a note to readers, editor Lydia Polgreen introduced the Spanish-language site, adding it will not only include translated material from the New York Times, but original stories by a growing team of editors and reporters, mostly based in Mexico. Polgreen also tweeted the following photo of a very-happy-looking team in what looks like a tiny office:

This blogger promptly favorited the site, followed everyone involved and even signed up to receive The New York Times en Español newsletter, mostly because it features a section called Reposado, which I believe has something to do with tequila, so ¡Yay!

reposado

So… ¡Salud! y ¡Que viva el Niuyortáims en español!

 

This entry was posted in journalism, Marketing & Advertising, Mexico, Print media, Why I Love Mexico and tagged , , . Bookmark the permalink.

One Response to ‘The New York Times’ Launches Spanish-language Edition; Sadly not Called ‘El New York Times’

  1. MarceloSalup says:

    Hadn’t even realized it… and I actually have a paid subscription! Great news. I hope they call you for a marketing/advertising editorial position

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