Shazam Joins Cinco de Mayo Bash, Because Tequila!

¡Ándale, ándale! ¡Arriba, arriba!
¡Ándale, ándale! ¡Arriba, arriba!

It’s too early to start talking about Cinco de Mayo, right?


Shazam, the app that lets you identify and discover songs from a mobile device, is already working on a super duper plan to join the Cinco de Mayou fiesta!

The company said on Monday that it has partnered with Beam Suntory — owners of Sauza and Hornitos tequila — to enter the realm of Augmented Reality (AR) just in time for this blogger’s most despised favorite holiday.

And how does this partnership will work? Well, I’m glad you asked: Using some new technology, users will be able to scan codes from, say, a bottle of tequila to experience all kinds of augmented reality “Mexican” fun and stuff, including “3D animations, product visualizations, mini-games and 360-degree videos. Guac-a-Mole, anyone?

Here’s how the company explained this thing:

“This breakthrough technology offers an accessible, immersive platform with which to engage in a rewarded gamification experience at the point of purchase leading up to Cinco de Mayo. Sauza Tequila and Hornitos Premium Tequila should effectively break through the Cinco de Mayo advertising clutter thanks to this exciting partnership,” said Michelle Cater, Beam Suntory’s senior director of commercial marketing, apparently with a straight face.


Via: CNET en Español

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