This time around, though, in honor of that amazing marketing tool known as Twitter, I’ve put together a few tweets making their way to my timeline using the #CincoDeMayo hashtag. This has only begun, so, please help me by tweeting me your own personal horrors for 2021 Cinco de Mayo and let the “Mexican” madness begin!
Of course for Americans of the generation that fought the Mexican-American War, the San Patricios were considered traitors, while for Mexicans of that generation (and pretty much to this day) the San Patricios were heroes.
Come November, there’s one thing that really, really, gets on my nerves (besides pumpkin-spice stuff, of course) and that is America’s obsession with the Mexican tradition known as Día de Muertos (basically Day of the Dead) or as some gringos dare calling it: Mexico’s Halloween.
I’m almost certain that the readers of this blog will be able to identify all of these (otherwise, shame on you!). Needless to say, this blogger’s favorites are El subcomandante, the torta and the trompo al pastor.
Still, hit me with questions (i.e. leave a comment below) if:
I hope by now you are aware that Cinco de Mayo is NOT Mexico’s Independence Day. Sixteen of September is, and the bash actually kicks off on the night of the 15, so by the time the 16 actually arrives, everybody is just too drunk to remember anything.
I might be a gringa now, but that doesn’t mean I’m not still a Mexican, so I decided to put together a quick list of the Five Things you Must Do to Celebrate El Grito in this increasingly globalized country.
1. Buy a Made-in-China Mexican flag
2. Go to your nearest Walmart and stock up on the cheapest non-Agave Tequila. (The real thing is too expensive for the average Mexican, and its production is already exclusive for exporting to gringos.)
3. Tell your wife you want your pozole spicy, even if she cannot afford to buy meat anymore.
4. Tune in the Canal de las Estrellas to witness our pathetic president yell ¡Viva México! repeatedly
5. Yell ¡Viva México! — repeatedly — right after our pathetic president. Hopefully by this time you’ll be too wasted on the fake-Tequila methanol to feel any shame.
Repeat as many times necessary until you feel a true patriotic fervor.
¡Viva México! ¡Viva México! ¡Viva México!
If anything else fails, go get a Texican Whopper or a Quesalupa. See you on the 16th as everyone will be most likely be puking somewhere.
Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the stupidest best marketing gimmicks to sell everything, from spicy tattoos and sneakers for the three-legged, to senseless drink mixes, “ethnic” food and even cardboard Mexicans!
Below, you’ll find a few of my favorite marketing efforts around this mostly-gringo holiday.
You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun.
Señoras y señores: I give you the BBQ Dragon, the portable, hands-free, rechargeable gadget which –according to a presumably serious press release– will help you make “the best carne asada in town.” Why? Because Cinco de Mayo is approaching!
I’m not sure this thing was even conceived with carne asada or Cinco de mayo in mind, but who the hell cares? We are fast approaching this blogger’s favorite faux-Mexican holiday.
So for this year’s Authentic Mexican FIESTA™, the retailer is peddling a $4.99 Taco Headband; a $7.99 Taco Hat, and plenty of maracas, because the whiter you are, the harder you should work to look like a real Mexican.
Speaking of awesome Cinco de Mayo marketing ideas, a bar in California decided it was a great idea to celebrate the faux Mexican holiday by offering … fake green cards to drunken patrons willing to climb an inflatable border wall.
According to the always reliable Gustavo Arellano, Hennessey’s Tavern, in Dana Point, California thought it was idea to build a “wall” and offer patrons willing to climb it a “green card,” which would not actually grant them legal status, but get them a free drink, because nothing says “fun” as drunken gringos wearing sombreros and climb walls, you know?
It looks like the promotion — and several videos associated with the stunt — have all been deleted from the bar’s Instagram account, and the establishment in question has since apologized. But, hey, haven’t these people heard about screenshots *and* pesky bloggers?
Every single year, for as long as I can remember, American corporations do their best to step up their Cinco de Mayo game by launching one ridiculous thing after the other one. Every. Single. Time.
This year, the contenders for this blog’s Stupidest Cinco de Mayo Marketing Effort Award include Fleming’s Prime Steakhouse, a California eatery that will celebrate the nonsensical, American-made “Mexican holiday” with a $100 margarita.
Sí, señor. One hundred dolaritos for a pinche margarita, which features “premium liquor, including Tequila Herradura Selección Suprema and Grand Marnier Centenaire.”
But wait. How does a mix of Herradura and Grand Marnier justify such a high price? I’m glad you asked!
According to an unnecessarily long press release, the $100 margarita “is served in Baccarat’s uniquely designed Diamant Highball, and guests will be invited to take home the glass in Baccarat’s iconic red box.”
Not content with having launched a bunch of nonsensical drinks, including the Lime-A-Rita and the Straw-ber-Rita, the “beer” maker has partnered with country singer and clothing designer (aka A Famous Person I’ve Never Heard Of) Jessie James Decker to promote a new, seasonal flavor: Peach-A-Rita.
I have no idea what any of this means, but Decker told AOL.com (which apparently still exists) that Peach-A-Rita “is the perfect drink for the upcoming summer months.” How perfect? Well…
Peach-A-Rita fits my lifestyle […] It’s so easy, I’m always on the go so whenever I have a girls night or get together it’s super easy just to pull it out. No blender required.
Okay, whatevs, Jessie; have fun out there and Happy Cinco de Mayo to you!
It’s too early to start talking about Cinco de Mayo, right?
Shazam, the app that lets you identify and discover songs from a mobile device, is already working on a super duper plan to join the Cinco de Mayou fiesta!
The company said on Monday that it has partnered with Beam Suntory — owners of Sauza and Hornitos tequila — to enter the realm of Augmented Reality (AR) just in time for this blogger’s most despisedfavorite holiday.
And how does this partnership will work? Well, I’m glad you asked: Using some new technology, users will be able to scan codes from, say, a bottle of tequila to experience all kinds of augmented reality “Mexican” fun and stuff, including “3D animations, product visualizations, mini-games and 360-degree videos. Guac-a-Mole, anyone?
“This breakthrough technology offers an accessible, immersive platform with which to engage in a rewarded gamification experience at the point of purchase leading up to Cinco de Mayo. Sauza Tequila and Hornitos Premium Tequila should effectively break through the Cinco de Mayo advertising clutter thanks to this exciting partnership,” said Michelle Cater, Beam Suntory’s senior director of commercial marketing, apparently with a straight face.
I seriously don’t know what’s worse, if Donald Trump tweeting a photo of himself on Cinco de Mayo eating a Taco Bowl (whatever that is) to say he loves Hispanics or the avalanche of serious, “investigative news pieces” from “real journalists” attempting to get to the bottom of things.
Seriously, what’s there to get to the bottom of? That the disgusting Walled-Taco-Thing was purchased in a cafe instead of restaurant? That Trump really didn’t tweet that thing today, because he’s in another city?
Man,I miss that time when stuff like this belonged to my stupid blog and not the realm of “investigative journalism.”