Kia Latino, which is like regular Kia but Latino, has given us some marketing jewels in the past, including the use of female mariachis to show they really, really, care about my people (i.e. The Hispanics) and diversity. And now, they want to remind us that Thanksgiving is a great time of the year to be thankful.
Thankful for… the specs of our cars, naturally.
Take the following Twitter ad, in which we find our “typical” Latino family passing around –what else?– tamales during what looks to be a very special Thanksgiving meal. The exchange (in an accented Spanish) goes something like this:
-Ramiro, what are you thankful for?
-I’m thankful for the engine, and its 240 horsepower; the heated seats and the heated steering wheel… an 8-inch smart touchscreen…
I’m a bit suspicious about these particular Latinos as I would only be thankful for tamales. But hey, that’s me!
Per the above sign, a Mexican small business owner is seeking an “experienced” female employee for a nondescript position. Applicants must be adults and not addicted to social media, including Whatsap [SIC] and [Facebok.]
Filing under: Mexicans, How can anyone not like us?
Spectrum Latino –which I believe is like “regular Spectrum,” but Latino– is determined to engage with its Hispanic consumers across social media. Its latest effort comes in the form of a Twitter survey, in which the company wants to hear our opinions in our own language.
In the survey, posted this week on Spectrum Latino’s Twitter account, the company wants to know what we (i.e. The Hispanics) do with our phones, whether we use them mostly to take pictures, make phone calls, send texts or stream content. But the options are written in a bizarre, non-existing language resulting in words like “estrimeando” and “fotografeando” (presumably “streaming” and “taking photographs.”
Anyhow, here’s the original tweet but, more importantly, the replies, which are gold:
I’m almost certain that the readers of this blog will be able to identify all of these (otherwise, shame on you!). Needless to say, this blogger’s favorites are El subcomandante, the torta and the trompo al pastor.
Still, hit me with questions (i.e. leave a comment below) if:
According to numerous reports, Amazon is asking customers to participate in a program that will help the company build “a Spanish-language Alexa experience” for U.S. users. The program, which is currently invite-only, “will allow Amazon to incorporate into the U.S. Spanish-language experience a better understanding of things like word choice and local humor.”
This couldn’t come soon enough because last time we checked, Alexa was doing *this*…
As of this writing, this blogger was currently busy editing (and desperately in search of a bottle of anxiety pills,) but I wanted you to know that this is happening and that I’m now speechless, I am without speech.
If you ever wondered how Mexicans open –and close– their bathroom doors, look no further than this. Found in several eateries around Mexico City, this technology not only works, but it is clean, homemade, cheap … and totally amazing.
Photo: Laura Martínez, Surtidora Don Batiz CDMX 2018.
You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun.
Señoras y señores: I give you the BBQ Dragon, the portable, hands-free, rechargeable gadget which –according to a presumably serious press release– will help you make “the best carne asada in town.” Why? Because Cinco de Mayo is approaching!
I’m not sure this thing was even conceived with carne asada or Cinco de mayo in mind, but who the hell cares? We are fast approaching this blogger’s favorite faux-Mexican holiday.
If a group of Mexican scientists have their way, we will be seeing the Mexican flag on the surface of the Moon very, very soon.
According to a very reliable source I’ve never heard of, a group of scientists from Mexico’s National Autonomous University (UNAM) is working on deploying eight small robots that will eventually set foot on the surface of the Moon as soon as 2019. Once there, they say, they will do the most obvious thing one does when getting there: PLANT A FREAKING FLAG!
But that will only be the beginning, I’m told. Sources close to the project assure me the next phase will be even more exciting: A taquería!