Prayer candles, better known among my people (i.e. The Hispanics) as veladoras, are making a splash among the avocado-loving millennial, non-Latin, non-religious crowd pushing their prices so high that you will wanna start praying for a raise.
According to this Vox.com article, a prayer candle featuring the likes of Elizabeth Warren, Alexandria Ocasio-Cortez or Jonathan Van Ness (because they all kind of are in the same business) can cost up to $12, compared to a regular prayer candle, which you’ll find pretty much anywhere in the USA for $2 –or for very few pesitos in any Latin American street market.
University professors and religious studies experts claim this is yet another sign of the decline of religious affiliation of Americans and some even go as far as to call these colorful candles “blasphemous” and a “direct threat to the Catholic faith.”
I don’t know much about that, but consider yourselves warned: The gentrification of veladoras is here to stay.