Category: Marketing & Advertising

Mexican Black Friday Is Here!

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Why pay full price for chicharrones when you can pay half price?

Today is Black Friday, the day Americans would go out of their way to buy stuff they don’t need, lured by the promise of paying less for said stuff.

I’ve always hated this so-called holiday, which pops up on my Apple Calendar (for some reason) mostly because the only thing I like to buy in life (food & alcohol) is pretty much never on sale.

This is why I’ve always been so fond of the dude in this pic (above). I bet he works his butt off year round (Black Friday included) making sure his product moves by luring customers to the wonderful world of chicharrones on discount.

(Not my photo. Claim it if yours!)

Mexican Entrepreneurs Take Over Manhattan – One Corner Deli at a Time

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El Changarrito de la Viagra: just another reason to love Mexicans in New York City

As I walked back this morning from casting my vote to choose my next mayor, I noticed a store I had never seen before in my neighbhorhood. It’s not your regular New York City deli but it’s called “El changarrito de la Viagra” and it features tacos, burritos, quesadillas and whatnot.

That name, though …

Filing under: Mexicans, how can anyone not like us?

Photo: Laura Martínez. Nov. 5, 2025. Harlem

Mexican Dairy Company Goes Galactic with Star Wars Milk

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Mexican dairy company Grupo Lala recently launched a limited edition of milk and milk-related products featuring – what else? – characters from Star Wars, which is kind of ironic considering most of us targeted by the popular franchise are now lactose intolerant.

I guess I just age myself, but I still want to get my hands on one of these, if only to drink with my Star Wars-themed tamales.

This Is the Best Ad for English Lessons you’ll ever Find

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Marketing and advertising executives would be well advised to use the advertising tactics of Mr. Miguel Fong, some dude I don’t know but who teaches English in Mexico.

If you are bilingual, you will now have appreciated the power of the above ad. But here’s a quick translation for my beloved monolingual followers:

WANTED

He responds to the name “Unforgettable”

If you cannot read this name, it is because its in English. Contact me so you can learn!

Nice job Mr. Fong, I wish other language institutions would follow your lead.

Via: Reddit

Jarritos partners with personal care company, so you can smell like your favorite Mexican soda

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Just when I thought I had seen all kinds of nonsensical marketing fusions, comes Native Jarritos a collaboration between personal care company Native and one of Mexico’s most famed sugary soft drinks: Jarritos.

Why? Because, for some reason, some high-level marketing executive thought it would be an amazing idea for people to go around smelling like a Mexican refresco.

The collection features Watermelon, Passion Fruit, Mandarin and Pineapple and it can be yours for “only” $13. Hurry! No matter if you end up a sweaty mess… you just have to roll on your deodorant and smell like a taquería de barrio. Yay!

Hat tip: Ignacio Sánchez Pardo on BlueSky

Deodorant Deodorant Watermelon

Move Over, Baby Jesus! Baby Yoda Wants a Piece of your Rosca de Reyes

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‘Los Magos Reyes’ are almost here, says baby Yoda.

Three Kings Day – better known as Día de Reyes in Spanish-speaking countries – is celebrated on Jan. 6 to honor the Three Wise Men (Los tres reyes magos) who went through great lenghts to visit baby Jesus and bring tons of presents to celebrate his birth.

In Mexico – and a few other countries – the festivity includes the cutting of a special, oval-shaped cake known as the rosca de reyes, which comes filled with tiny plastic dolls symbolizing the hiding of the infant Jesus from King Herod’s troops. But because this is 2025 and Star Wars has become part of our daily lives, some very creative Mexicans are making Baby Yodas for you to stuff your rosca with instead.

Move over, Reyes Magos, here come los Magos Reyes!

I don’t know about you, I just think it’s adorbs!

ayñ

The Shalom Amigos Jewish Mexican Hanukkah Shirt Is Here – and It’s On Sale

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Behold the Shalom Amigos Jewish Mexican Hanukkah Shirt, a fine product to kick off your 2024 Hanukkah celebrations, which this year begins on Christmas Day, which has only happened four times since 1900, so we’re calling it Chrismukkah.

It’s still on sale and it can be yours for $16.27 if you hurry! That way you can use the precious money saved on some Mexican sugnanivot or a few Shalom tortillas.

Happy Hanukkah to all my amigos who celebrate!

Burger King Launches the ‘Mexican Street Corn Whopper,’ and I Can’t Even

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Why would anyone stuff Fritos in their burger?

Remember Burger King’s Texican Whopper?

Well, that was nothing compared to the recently launched Mexican Street Corn Whopper, a weird-looking sandwich stuffed with what appears to be a bunch of Fritos.

I have, of course, many questions, starting with why on Earth anyone would think this has anything to do with Mexican street corn, let alone, why would you want to add tortilla chips to your burger?

I have not tried this thing, nor have plans to do so, but passing on a thorough review from one brave soul who did eat one:

Thank goodness this didn’t have actual Mexican Street Corn lurking between the sesame seed bun. Because I can’t imagine a mere burger bun overcoming gravity’s attempt to pull down the loose corn kernels while it’s also trying to prevent the lettuce and tortilla strips from falling out.

Anyhow, there’s one thing for me to say: I think I’ll pass.

Día de Muertos Barbie Is Back – and She’s not Alone

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Back in 2019, and just in time for Día de Muertos (or what Americans dare call “Mexican Halloween”) Mattel came up with a signature Barbie Día de Muertos which – according to a very long press release – featured a “long, embroidered dress decorated with flowers and butterflies [and] a crown with the iconic monarch butterflies and the cempasúchitl flower to honor, in every way, the symbols and offerings of this emblematic Mexican tradition.”

Today, as if 2024 hadn’t brought so many calamities to this world, she is back, and she’s not alone: Mattel’s Special Edition Barbie Día de Muertos comes with a catrina-faced Ken Doll Día de Muertos, featuring a “charro look” and a “calavera sugar skull bolero tie and sombrero with a golden band.”

(Oh did I mention they’re like $80 each?)

And I thought Barbie Frida Kahlo was pathetic.

Conchas Get the Halloween Treatment

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This concha is not your regular concha; it’s a Halloween-themed concha.

If you thought pan de muerto was the only sweet Mexican sweet bread to enjoy around Halloween time, think again: Del Norte Bakery, a popular bakery in Dallas, TX, decided to dress up their conchas with themes like mummies, spiders and pumpkins.

According to the local press, the Halloween conchas can be found on weekends at the bakery’s three locations until they sell out. So, if you live around the Dallas area, what are you waiting for? Go get yours, but don’t give me the evil eye.

Via: Dallas Morning News

Mexican Independence Day Is Around the Corner: Show Some Respect and Dress Accordingly

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mexicans

I don’t know about you, but I do take national holidays very seriously, especially when it comes to drinking and eating like there’s no tomorrow.

So, in celebration of my second September back in Mexico in years, I’m reposting this series with some of the very best stuff you can buy to wear on September 15 and celebrate your Mexicaness –regardless of where you live.

Please note that some of this stuff is very likely Made in China and will not last another September 15, but who cares? Get them all now, and join me tomorrow in yelling: ¡Viva México, cabrones!

Now, on to the day’s relevant clothing…

The simply-awesome Mexico leggings –and green shoes:

Pobre águila, but OK
Pobre águila, but OK

The more subtle, millennial-oriented Mexican leggings:

Online Leggins

The Mexico-inspired Converse sneakers:

Ideal for when someone yells '¡Ahí viene la migra!'
Ideal for when someone yells ‘¡Ahí viene la migra!’

The Kobe Bryant Mexican Blanket Nike’s

MexicanBlanket2

The Frida Kahlo-themed Converse… Ay!

conversefrida