Category: Marketing & Advertising

Owners of this Music Shop in Mexico Could Use a Crash Course in History

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As a guitar enthusiast (and not very good player) I’m always looking around for music and guitar-related stuff online, but I honestly wasn’t ready for this.

Mexican music shop Holocausto Music is being around for over 20 years and –apparently– nobody has ever blinked at their… unusual moniker. Featuring two 1,500-square meters stores in Mexico, the Fender Custom shop has also been the recipient of multiple awards, including one by Fender Guitars itself.

I want to believe they’re not ill intentioned. I guess they just didn’t think this through –or never took History in school.

¡Ay, caramba!

Photo via: Reddit

The Avocado Duvet Cover Is a Hipster’s Dream Come True –and I’m Dead Now

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Urban Outfitters wants you to cozy up in this summer-perfect, aguacate duvet –for some reason.

If you thought the avocado craze in America had peaked at the avocado Halloween costume and the avo-romantic engagement stunt, think again.

The folks over at Urban Outfitters are proudly peddling the Avocado Duvet Cover set, a “summer-perfect duvet in crisp, cool Percale cotton featuring our UO-exclusive allover avocado print.”

It is available in several sizes and at a discounted price of $59.99, it will hopefully not leave you broke, so you can go buy a $20 avocado toast –or something ridiculous like that.

Now if you’ll excuse me…

Sombrero tip: @saltasolt

Not All Latinos Are Created Equal –and Goya Knows it

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Fútbol? Nah, this kid wants to play hockey. SHOCKER: He’s a “Latino!”

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.

The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:

[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.

Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”

SHOCKER!

But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:

Frijoles > Habichuelas > Porotos > Judías*

*Yes, judías. Go Google it or something…

WATCH

New Mexico Taquería Serves Food Items with Names like ‘The Wall,’ ‘Fake News’ –and Plenty of Typos

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Would you eat a burrito with a name such as “Lock Her Up?”

I didn’t think so, but someone does.

Hanif Mohamed, a Muslim immigrant from Kenya, had the not-so-swell idea to open a taquería in Albuquerque with items he hopes will make us crave for his Mexican “food.” Urban Taquería‘s food items include tacos & burritos with bizarre names like “No Collusion,” “The Wall,” “Under Audit,” “Executive Privilege,” and –of course– “Bad Hombre.”

Mohamed –who by the way cannot stand President Trump– told The Washington Post that tacos such as “Bad Hombre” and “Fake News” and burritos such as “The Wall” and “Lock Her Up” “are meant to start political conversations and keep people talking about Trump’s rhetoric.” 

Maybe, Mr. Mohamed, but what’s with the chipotle arbol and the carne adovada? That’s already a no no for this Spanish grammar-obsessed blogger, so I think I’ll pass on your “conversation.”

Oh, and don’t get me started on your habañero mayonnaise…

Adovada? Ay!

 

Photo via: CNN

Spectrum Wants you to Believe this Survey is in Spanish

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¿Estrimeando? No, gracias

Spectrum Latino –which I believe is like “regular Spectrum,” but Latino– is determined to engage with its Hispanic consumers across social media. Its latest effort comes in the form of a Twitter survey, in which the company wants to hear our opinions in our own language.

Sort of…

In the survey, posted this week on Spectrum Latino’s Twitter account, the company wants to know what we (i.e. The Hispanics) do with our phones, whether we use them mostly to take pictures, make phone calls, send texts or stream content. But the options are written in a bizarre, non-existing language resulting in words like “estrimeando” and “fotografeando” (presumably “streaming” and “taking photographs.”

Anyhow, here’s the original tweet but, more importantly, the replies, which are gold:

Mattel Preps a ‘Barbie Día de Muertos,’ Because Mexican Barbie and Barbie Frida Kahlo Weren’t Enough

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Come November, there’s one thing that really, really, gets on my nerves (besides pumpkin-spice stuff, of course) and that is America’s obsession with the Mexican tradition known as Día de Muertos (basically Day of the Dead) or as some gringos dare calling it: Mexico’s Halloween.

Anyhow, in a move that I can only interpret as spite –and to mess up with me and my fellow Mexicans– Mattel on Tuesday announced the upcoming launch of a Day of the Dead-themed Barbie to be called –what else?– Barbie Día de Muertos. Duh.

According to an unnecessarily long press release: Barbie Día de Muertos will feature a “long, embroidered dress decorated with flowers and butterflies. The final touch is completed by a crown with the iconic monarch butterflies and the cempasúchitl flower to honor, in every way, the symbols and offerings of this emblematic Mexican tradition.”

And I thought Barbie Frida Kahlo was pathetic. Now if you excuse me, I’m off to find a non-pumpkin-spiced triple shot of mezcal or something.

[SIGH]

Via: Yahoo News

Eva Longoria to Direct Movie about Flamin’ Hot Cheetos. Yay!

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Spicy snacks and Latinos in Hollywood? Count me in!

Eva Longoria (aka this blogger’s favorite retroacculturated Latina) has landed the directing gig of movie about Richard Montanez, none other than the creator of the spicy Flamin’ Hot Cheetos snack.

The Fox Searchlight biopic will tell the story of Montanez as he went from working as a janitor at Frito-Lay to achieve the American Dream (namely, to create a very spicy botana for the hungry masses.)

According to press reports, Montanez’ spicy creation was reportedly “inspired by the flavors of his community, helped revitalize the company and disrupted the food industry, creating a pop culture phenomenon that continues today.” Because, if there’s something Latinos (especially Mexicans) are good at is at spicing up the lives of others.

Say what you will about Mrs. Longoria or Cheetos. I’m all up for spicy and more Latinos (retroacculturated or not) in Hollywood.

Via: CNN

Thanos Twerks around Tacos and Tortas in the World’s Most Amazing Commercial

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A restaurant in Boca del Río, Veracruz has found a winning combination to sell its products: Footage from Avengers: Infinity War, tacos, tortas and a super fun evil Thanos that twerks to show his penchant for Mexican food.

A commercial posted on the Facebook account of Takesabroso, shows Thanos delivering his now-famed deadly snap as he dissolves half of life on Earth. But instead of retreating to a quiet life until the Avengers come back seeking revenge, he is inspired to twerk around delicous tacos and tortas.

Watch the original tweet where this appears before Marvel’s lawyers get on this…

Via: TaKeSabroso

‘Fresh Mexican Waters Any Flavor?’… Yeah, Mexicans Will Understand…

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After all these years in “America” I still haven’t found an accurate way to translate “aguas mexicanas” into English. Some would say “juice” (no, they’re not really juices) while others insist on “ice-tea”. Nope. Tampoco.

Google Translate, of course, doesn’t help either, so I think my paisanos in this Harlem deli are right: Aguas frescas mexicanas has got to be “Fresh Mexican Waters.”

Photo: Laura Martínez, Harlem 2019

There’s a Taco Bell Hotel in the Works and I Can’t Even

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Not content with giving the mighty taco a VERY BAD NAME, Taco Bell is close to opening The Bell, a Taco Bell-themed pop-up hotel, which has some people really excited –for some reason.

According to an inexplicably long news article about this thing:

At 10am PT on June 27 you will be able to book your stay at The Bell. The first check-ins for the four-day pop-up begin on August 8. There’s no minimum stay, so you can even just pop in for a single evening.

Activities will include the brand’s Freeze Lounge, live performances from artists and –wait for it– a salon offering taco-inspired nail art.

Send in the nukes. I’m ready….

Via: Desert Sun

No, Australia, We Don’t Want your Hideous Pineapple Burrito

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Turns out June 27 is World Pineapple Day (for some reason) so Australian fast-food chain Mad Mex decided to release its first pineapple burrito, a “limited edition” thing that –thank God– will be available only in Australia.

In an unnecessarily long news article, Mad Mex CEO Clovis Young said “he was prepared for the public backlash,” but wanted to help answer the question of whether pineapple should be a staple in Mexican food.

OK, Mr. Clovis Young, here’s your answer. Yes, we’ll allow some pineapple (maybe) in a VERY GOOD set of tacos al pastor made in Mexico, by real Mexican taqueros. So no, it shouldn’t be a part of that hideous thing you dare call a “Mexican staple food.”

You are welcome.

 

Carolina Herrera Vows to Make Sarapes Great Again!

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Sarapewear

Move over Michael Kors’ jerga fashion, the next big thing in Mexican-inspired fashion comes courtesy of Carolina Herrera, who is launching her “unique” Mexico-inspired collection.

According to Atlanta-born Wes Gordon, creative director of the Carolina Herrera brand, the 2020 Mexico collection draws its inspiration from the traditional “sarape, embroidered flowers and the cempasúchitl flower to bring to life one of the most vibrant –and visually rich– Carolina Herrera collections.” TRANSLATION: It’s basically another case of ripping off the traditional embroidery and designs of local indigenous peoples.

Please note that the models are NOT inspired on the looks of said indigenous peoples… 

Mexico-Inspired…

Inspiration?

Photo via Vogue México