Mexico’s Piñatería Ramirez has done it my friends. And yes, this is racist and so Mexican at the same time.
Hat tip: @lechancle
The Coronavirus Piñata Is Here –and I Can’t Even
Category: Marketing & Advertising
The Coronavirus Cumbia is Here –and it’s Infectious as Hell 💃🏽
A cluster of respiratory illness, originating in the Chinese province of Hubei in December of 2019, has health officials on high alert around the world. The cause is now known to be a new coronavirus that has proven to be particularly infectious and has already claimed about 3,000 lives in a few months.
While Latin America had been free of the virus for some time, the first Mexican case was confirmed on Friday, Feb. 28, 2020 coincidentally as this blogger arrived in CDMX for a quick family trip.
Mexicans in Mexico responded swiftly to the threat by –what else?– posting tons of memes while on this side of the border, Mr. Iván Montemayor (aka Míster Cumbia) composed an infectiously melodious cumbia, which is not only perfect for dancing but it’s also … educational. “Wash your hands; take care; prevention is key, etc.”
🎶 Coronavirus, coronavirus, lávense las manos, hágalo seguido… coronavirus, coronavirus, pónganse las pilas en lugares concurridos. 🎶
Here it is. Get up and dance, pues!
Here’s the coronavirus cumbia, because Mexico #Coronavirusmexico pic.twitter.com/kGhO29kLRF
— Laura Martínez® (@miblogestublog) February 28, 2020
Bagel Shop Launches ‘Bagelrito,’ Because Nothing Makes Sense Anymore
Starting Thursday, Feb. 27 and until the deadly coronavirus takes us all (hopefully soon) Einstein Bros. Bagels will start selling the Bagelrito, a “big, bold, and easy to hold” bagel/burrito mash-up that looks as disgusting as it sounds.
The company claims this thing was a smashing success in Denver, CO test markets –for some reason, but this blogger is looking forward to never having to see this thing ever again. Ever.
Netflix Preps Series about Rich, Scandinavian-Looking Mexican Moms
And just when you thought you had seen enough Scandinavian-looking people on Mexican television, Netflix has announced a long list of upcoming films and TV series that will be proudly made in Mexico.
Among the new series there’s Madre solo hay dos, a 10-episode series, that tells the story of “two very different women who come to face with each other uppon finding out their babies were accidentally exchanged at birth.” And –as one would imagine– the protagonists (Ludwika Paleta and Paulina Goto) have to be very blond and fair-skinned because that’s the only way a mostly indigenous, “brown country” would mess up such a situation, right?
Via: CNET en Español
Taco Mahal Is Coming to New York City, and I’m not Ready for Gandhi-Zapata
Sources closer to Hell’s Kitchen than me (at least right now) tell me there’s a new, hipster-conceived Mexican-Indian restaurant coming my way.
Called –what else?– Taco Mahal, this fusion eatery promises a “new concept in the realm of delicious tacos” where “the best spices of India collide with the best flavors of Latino America [SIC.]”
I have no idea what any of the above means, but Taco Mahal has been plastering the city with artful collages of Frida-meets-Rigveda / Parvati-Meets-Kahlo. Also, according to a menu posted online, you’ll be able to order stuff such as Roti Tacos or Naan Tacos, which sound just as weird as the below deities blended together.
It’s Indian, you know? but with a taco twist.
Thank God there’s also beer & wine available to wash this thing down; otherwise…
Hat tip: @lechancle
Avocados From Mexico Releases Super Bowl LVI Commercial. It’s as Bad as Anything ‘Avo’ in America
Yeah, it’s already that time of the year when –not content with punishing this blogger with frigid temperatures –and plenty of avocado-hipster nonsense– corporate America starts releasing their Super Bowl teaser commercials.
Enter the 2020 Avocados From Mexico’s Super Bowl spot, featuring a fictitious shopping network for people who love avocados.
The spot, created by Energy BBDO, also features quick snippets of avocado-themed products, including a baby carrier to hold a baby avocado (yup); an avocado pool float shaped like a tortilla chip and a helmet for an avocado out for a ride.
I’m dizzy now. Just WATCH (or maybe not)
Quincy, Massachusetts Preps ‘Latin-Inspired’ Eatery: Tacos, Nachos, that Kind of Thing…
Residents of Quincy, Massachusetts, are apparently very excited about Pearl & Lime, an upcoming 80-seat restaurant that promises fresh food with a “Latin flair,” targeting the demanding millennial palate.
But what exactly do they mean by Latin flair? Well, I’m glad you asked!
“What people really want is tacos, nachos, guac, that kind of thing,” co-owner Palmer Matthews told The Patriot Ledger in an inexplicably long news article.
But if “tacos, nachos, guac and that kind of thing” is not really your thing, these dudes have also “pulled in the agave spirits and really take creative license with all that Latin inspiration.”
There you have it. Next time you visit Quincy, Massachusetts (because I never will) you’ll have to take some time to visit this place and take a moment to rediscover –and pay homage to– your Latin roots.
¡Salud!
Photo: Quincy Wicked Local
Wanna Grow Old? Go Buy Chicken at this Mexican Chicken Shop
Today in the always popular section of Mexicans: How can Anyone not Like us I give you this chicken shop somewhere in Mexico whose slogan is just perfect –and quite impossible to translate without losing all its beauty. But basically, if you want to grow old (viejito,) you might want to go pay $65 pesos (about $3.5 USD) for a pollito (little chicken).
Photo via: Reddit
AMLO Proposes Presidential Jet’s Raffle; Hilarity Ensues
No, I’m not making this up.
Mexico’s president, Andrés Manuel López Obrador (aka AMLO) has proposed a raffle by the country’s National Lottery to sell the presidential plane. Tickets would go for about $25 dollars apiece, and while we’re not sure yet how the whole process will work, Mexican Twitter has responded as only Mexican Twitter can.
Here are some of my favorite reactions from Twitter Mexico.
Glorious ride
Yo cuando me gane el #AvionPresidencial en la Lotería Nacional. 🤩 pic.twitter.com/PlqS9rrxBf
— Nahum Chow (@nahumshow) January 17, 2020
Who wants a cachito?
¡Premio mayor, avión presidencial! #Cachito pic.twitter.com/r7e8fZHD3R
— Manu NNa (@manunisima) January 17, 2020
Going to work in style
Yo, cuando me gane la rifa.#AvionPresidencial pic.twitter.com/3TLPVqngJi
— Inefable (@SorenLorenson7) January 17, 2020
Ready for the raffle
Aquí imágenes del Sorteo#AviónPresidencial pic.twitter.com/vjo3qrn0Xc
— Netolaneta (@diopelin) January 17, 2020
See y’all suckers!
Via: CNET en Español
Got Milk? Too Bad. This Texas Shop Wants to Know if you Got Papers Instead
As if things were not already difficult for Hispanics living in America these days, local businesses are now trolling us with a supposedly funny t-shirt that takes a jab at Hispanics by questioning their legal status.
The above t-shirt –that takes a page from the popular Got Milk slogan–was spotted a few days ago in Ebony Mart, a popular shopping stop for Hispanics in Port Arthur, Texas, by local residents who found it outrageous –and definitely not funny.
As of this writing, the store owner had apologized and reportedly stopped selling said t-shirts, which I’m willing to bet are Made in either Mexico or El Salvador, two of America’s main exporters of cotton apparel. 🤷🏽♀️
Via: Local 12 News
This Christmas Commercial for Funeraria López is the Best Thing Ever
This commercial is the best thing ever. I repeat. The. Best. Thing. Ever.
Merry Christmas
This Parisian Restaurant Specializes in Latin American Food –Whatever that Means
This only proves what I’ve been saying, like, forever: The farther you go from Latin America, the more generic our food becomes.
Photo: Laura Martínez, Paris. 2019.
Pablo Escobar’s Brother Launches Foldable Phone; its Marketing Is Something Else
Roberto De Jesús Escobar Gaviria, the brother of late Colombian drug kingpin Pablo Escobar, has joined the foldable phone fever with the Escobar Fold 1, a $350 device that comes unlocked and claims to be compatible with “all networks” worldwide.
I don’t know about you, but I’m too distracted by these models to pay attention on the thing’s specs, price, durability, gigabytes, chipset, etc. etc. But the ads are mesmerizing. Here are just a couple…
I think there’s a phone here, but I’m not sure…
Via: CNET
Kia Latino Wants us to Be Thankful… for our Car Specs
Kia Latino, which is like regular Kia but Latino, has given us some marketing jewels in the past, including the use of female mariachis to show they really, really, care about my people (i.e. The Hispanics) and diversity. And now, they want to remind us that Thanksgiving is a great time of the year to be thankful.
Thankful for… the specs of our cars, naturally.
Take the following Twitter ad, in which we find our “typical” Latino family passing around –what else?– tamales during what looks to be a very special Thanksgiving meal. The exchange (in an accented Spanish) goes something like this:
-Ramiro, what are you thankful for?
-I’m thankful for the engine, and its 240 horsepower; the heated seats and the heated steering wheel… an 8-inch smart touchscreen…
[DIALOGUE FADES]
I’m a bit suspicious about these particular Latinos as I would only be thankful for tamales. But hey, that’s me!
Now. What are YOU thankful for?
Hay muchas cosas por las cuales dar #gracias. Tu #KiaSportage es una de ellas. #GiveItEverything #HappyThanksgiving #Thanksgiving pic.twitter.com/kHwugJWuNA
— Kia Latino (@kialatino) November 25, 2019
Texas Water Agency Thinks this Poster Is in Spanish
A small brouhaha erupted this week on Twitter after @LeChanclé posted this image (left) and tagged the North Texas Municipal Water District (NTWD) with the following message:
“With so many Spanish speaking people in Texas, the @ntmwd thinks it’s better to google translate their campaign than hiring someone to do the job. This ad makes no sense in Spanish.”
And he’s right. The text MAKES NO SENSE whatsoever, but to make matters worse, the agency quickly responded by saying the message had been translated from English by an advertising agency and that, well, “translations into other languages are never exact.”
Really NTMWD? One thing is to take some liberties to help the message get across but Agua Tejano? Mantenerlo en el grifo? I’m not even going to go into the whole “agua is feminine” and all that, but get your act together. Fire your agency or something and help us save water –and a good human translator!
