Category: Marketing & Advertising

Meatless Chorizo Wins ‘Best Meat’ Award at Trader Joe’s, Because Vegans

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chorizo

The results are in and the winner of  this year’s Trader Joe’s Annual Customer Choice Award in the category of Best Meat is….

Soy Chorizo!

Yes, the “vegetarian-friendly version of traditional Mexican sausage,” has been hailed by Trader Joe’s customers as the best meat ever, beating meatless meatballs, ground turkey, chicken sausage and — the horror — grass-fed Angus Beef.

This might seem like a crime but there is a world out there of people who will eat meatless chorizo — for some reason.

Or …is this just real chorizo saying in Spanish that it is, well, CHORIZO?

Hat tip: Chris Allieri

Corona Beer to Trump: America is not a Country, you Dimwit!

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América con acento, por favor
América con acento, por favor

America Great Again? Bitch, please…

In a jab to “President” Donald Trump, Corona Beer this week launched a new video on its YouTube page, which basically makes a point this blogger has been hammering pretty much all her [adult] life: America is not a country. America is a continent… And a big one at that…

We are the belly button of this world… and its lungs

We are hot blooded, we are poetry, art, and chants…

We are constant revolution

We are 35 united states

Americanos somos todos… 

… and so on

The spot concludes by urging fans to join Corona’s fan page to show their pride about being American, or something to that effect. WATCH:

Apple Picks Mexico City to Showcase AirPods, Because CDMX is ‘Muy Cool’

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mexicocity

Apple has launched its first commercial for its not-yet-widely-available wireless earbuds (aka AirPods.) And what better way to show how cool something is than by having a freestyle dancer roaming my birth city while listening to music?

There are several things that give it away, but it’s mostly the signs — and overall beautiful decadence of La Capirucha.

Via: YouTube/Apple

Christmas Gifts Ideas II: Share Your Hispanic Heritage

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Don’t know what to give your Anglo friends this Christmas?

Worry no more. You can now give the gift of culture — and share all about your Hispanic heritage — with this unique Hispanic “ceremonial costume,” which is still in stock and can be yours for only $29.69 in Amazon.com. The beauty of this costume, say its creators over at Kapan Early Learning Co., is that it will allow you to “celebrate cultural diversity.”

[This blogger has yet to figure out how this yellow thingy is a “Hispanic product,” but who cares? ‘Tis the season to be silly, er, jolly!]

Mexico’s Environment Ministry Taps non-Diverse Children to Promote Bio-Diversity: LOL

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semarnat

Leave it to Mexican casting directors — and advertising agencies — to enlist the least diverse group of children to star in a commmercial touting, well, the country’s amazing bio-diversity.

Not that I’m really surprised since Mexicans on television tend to look a bit whiter than your average Mexican, but still.

BESIDES: What the hell is going on in this commercial? Why not feature ACTUAL animals, plants and such?

As my paisanos like to say: El chiste se cuenta solo… 

Via: Semarnat on Twitter

‘Tis the Season… to Battle Coke’s Mexican Christmas Spirit

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A Diabetes tree has risen in the middle of Mexico City
A Diabetes tree has risen in the middle of Mexico City

Here we go again.

Barely one year after Coca-Cola unleashed the fury of this blogger — and many, many more people — with a ridiculous holiday commercial set in Oaxaca, the beverage giant is on the hot seat again.

The reason? Mexico City officials have allowed the company to put up a gigantic Coca-Cola-themed Christmas tree right in the middle of the city’s main square.

The offending, plasticky huge thing is now being labelled by activists as the Diabetes Tree, which is just a perfect way to “celebrate” the deathly toll the disease has taken on my people.

So, as the suits over at Coca-Cola would say: Feliz Navidad, suckers!

Via: Aristegui Noticias

Alicia Machado Moves On: Launches Male Fragrance, Develops Extra Limbs, Writes Book

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What's with the extra arm? Anybody?
What’s with the extra arm? Anybody?

Former Miss Universe Alicia Machado, who this year jumped to non-Hispanic fame after confessing to having being called horrible things like Miss Piggy and Miss Housekeeping by Horrible-Person Donald Trump (HPDT), is apparently moving on.

The Venezuela native this week took to Twitter to promote her new fragrance, aptly named “Malicia” (get it?) and to inform the world that she’ll be writing a book about … yes, you guessed it! HPDT.

Anyhow, I’m all up for people moving on and get past this sombre, horrible, sad period, but can somebody please explain the third arm?

This blogger is still VERY depressed, so please, go on, amuse me….

Trump’s Sexist Remarks are not Even Suitable for ‘Reggaeton’

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trumppromoreggaeton

And just because it’s only a few hours (YES, HOURS!) before this circus election is finally over… I give you el reggaetrump, a 30-second explainer on how the Republican candidate’s remarks about women are waaaay worse than those of your regular reggaetonero.

This blogger loathes both, the candidate *and* reggaeton, but el reggaetrump makes a great point… Besides, it was crafted by two very creative Mexicans: my buddies Paco Olavarrieta (Dieste) and Carlos Maya (Mixto Music) who have earned a permanent spot in this blog’s “Mexicans: How Can Anyone Not Like Us” archives.

WARNING: The following video contains language suitable only for the Trump types and NSWF, so if you prefer to watch a CENSURED version, go here.

(Props also go to Ornella Poumián for the amazing illustrations.)

Ever Wanted to Give Donald Trump a ‘Chanclazo?’ These people Will Do it for you

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112

A group of advertising creatives hailing from several countries have concocted a way to persuade Latinos to go vote on November 8: using the power of La chancla, the most powerful persuasion tool known to Latinos.

With the hopes to increase the number of registered Hispanics that actually go out and cast a vote, the group has crafted VoteOrLaChancla, a platform that will give Donald Trump the schooling he deserves (i.e. a smack on the face with a chancla) every time you pledge to vote.

For details about the super simple tech involved in this thing, go to CNET en Español

Hat tip: Chancla correspondent @lechancle

Hillary Clinton Does ‘El Gordo y la Flaca,’ Because You Gotta do What you Gotta Do

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hillary

Hillary Clinton made Hispanic History (i.e. Hispandering) on Tuesday, Oct. 25, 2016 by showing up at Univision’s long-running El Gordo y la Flaca; declaring Mexican food is her favorite and even getting up to dance salsa with the crew.

Alas, she did not take her clothes off to join The Fat One in his famous jacuzzi. Now THAT would have been entertaining…

Now I’m dead.

DEVELOPING: This blog post will be updated as soon as this recovers from shock (which will likely occur until after Happy Hour)

Via: Univision.com

Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

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At least we know who will pay for 'The Wall'
At least we know who will pay for ‘The Wall’

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics.

The latest example is this ad for Tecate Light, which aired Monday night during the first presidential debate between Hillary Clinton and Donald [the crazy] Trump. In a nutshell, Tecate proposes building its own wall — but it’s not yuuuge, but small enough to rest a beer on for a neighborly chat between gringos and Mexicans.

The tagline: This wall is going to be small but it’s going to be huge. Watch and decide for yourself: Which is the worst idea: Trump’s or Tecate’s?

National Beef Commercial Features Kid Looking Forward to Eating Bad Tacos

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Poor thing; he has no idea what awaits him at home
Poor thing; he has no idea…

Remember the weirdly named Spanish-language campaign to make my people eat pork?

Well, now it’s time for beef to have its several seconds of “Latino fame” with a recent national TV spot for Beef: It’s What’s for Dinner, a very important organization whose noble mission is to make us crave beef, beef and more beef.

And, what better way to make people — Latino or not — crave beef than promoting a suspicious-looking beef “taco?”

Take it away, niño feliz!

Hat tip: @tropicarlitos

Two Apparently Nice Ladies Want you to Cover Your Pet’s A-Hole with a Talking Donald Trump

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ahole

Speaking of pussy assholes, a duo of advertising ladies are launching the Trump Hole Covers, some sort of weird device to cover your pet’s a-hole with a talking Donald Trump — because the world has definitely gone mad.

Behind this contraption (no pun intended) are Martha Ibarrondo and Evelyn Monroe Neill, two advertising ladies who have had it with with Donald Trump — pretty much like everyone else.

Per their very “intriguing” PR pitch:

“We’re amazed, disgusted, amused and inspired by the 2016 presidential election. We ask you to join in and share, share, share. Help us make #trumpholecover and #trumpcatasstrophy a phenom because really, if anyone ever deserved this place in history, it’s Donald Trump.”

I do not have a pet, but even if I did I’m not sure I would want to cover it’s a-hole with anything (much less with a talking Donald Trump). But apparently there’s something good in all this: According to Ibarrondo and Monroe Neill, your Trump hole cover purchase will support non-profit organizations that serve women and immigrants.

Not convinced yet? How about just doing it for the sarape -and sombrero-clad- pussy?

This pussy has had it with Trump's wall talk
This pussy has had it with Trump’s wall talk