Your one-stop shop for all things Latin/Hispanic/Mexican
Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent?
Conill, Toyota’s Hispanic Advertising Agency of Record seems to have the answer. Just watch.
Vodpod videos no longer available.
L’Oréal Paris on Dec. 3 announced it has tapped JLo as global ambassador for the brand, mostly because she is, like, super popular and all, but also because the Bronx diva is a confessed fan of the beauty brand. According to an “inspiring” press release sent out this week to the media, JLo loves the new gig because:
“Having used L’Oréal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere.”
And the key here is the word “attainable”… Last time we checked, JLo was peddling $1,600 Gucci sweaters for toddlers.
Perhaps this time we will actually be able to try out something the diva really really likes. Or not.
Kahlúa has a hilarious new campaign out featuring veracruzana Ana de la Reguera, informing gringos about several important truths, including the fact that “Here in Veracruz we speak Spanish mostly because it’s the language that we speak.” LOL.
Watch Ana do her thing and enjoy a nice campaign that -for once- takes a tired stereotype to a funny and truly enjoyable end.
The campaign, now under way, is the first from a new Kahlúa creative agency, TBWA/Chiat/Day.
Next time your car breaks down in a Latino neighborhood, all you have to do is call the folks at Jimmy John’s. Not only they will deliver your sandwich right on the spot, but they will make sure to send a squeaky-clean white boy for your safety.
Hat tip: P. Aristoy
Not content with scaring the bejesus out of white families around the nation’s freeways, the Mexicans are now taking over the heart of the Big Apple: Times Square.
Open 7 days a week, the Mexican Bar -and its scantily clad señoritas– is waiting for you to celebrate its gran “inaguración,” which is kind of like an “inauguración” but way, way better.
So what are YOU waiting for? Come have some real Latin fun! This joint is 100% mMexicano [sic].
I always knew the folks over at Fox News Latino would raise the information bar, by bringing us news items that truly appeal to U.S. Hispanics. Take Doctor Manny Alvarez, one of this blogger’s favorite authors and the one who brought you The Hot Latin Diet: The Fast Track Plan to a Bombshell Body.
Alas, after all these years not reading his books, I have not yet managed to get my “bombshell body,” but now that I have Fox News Latino to pave the way, I’m willing to give it another shot.
Oh… but wait. I gotta have breakfast!
This might not be a very realistic situation but this ad made me smile.
What do you think would happen when two Latin men do laundry together?
Just watch
Cueca Hero is not doing it for you? How about some Mexican-packed action?
In this stereotype-ladden video game -brilliantly named Chili con Carnage, Mexican mariachi music plays in the background while a ‘malo muchacho’ (sic) beats the crap out of his enemies, shooting everyone on his path and terrifying the local chickens while he is at it.
Ay, caramba!
Oh dear. I wish I could say this is just a bad Internet joke but, well, it isn’t.
Starting this weekend, you will start to see a lot of marketing crap stuff around Mexico’s Independence Bicentennial, including the Coca-Cola Special Bicentennial Edition, consisting of 31 collectible bottles representing each one of Mexico’s 31 states. Because, how else to celebrate our country’s independence than with a good, refreshing ol’ coca?
Como dijo Don Porfirio: Poor Mexico… So far from God, and so close to the United States!
Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.
Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”
El Diario La Prensa 09/08/2010
Shakira (aka Legally Blond Part III) has finally launched her own fragrance, which according to her very tacky self is a “fresh, elegant and suave aroma, whose main ingredients are jasmine, vanilla and sandalwood.”
The concoction goes by the name of “S by Shakira,” which I think is, like, booooring! Had the Colombian asked this blogger for advice, I would have suggested Waka-La (or -if looking to attract the Mexican market- she could also go for Guácala.)
It was just a matter of time before food makers jumped on the Columbia-trend-wagon.
See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, LLC, a small outlet in Hackensack, N.J. which cannot even spell its own name on the company’s URL, is peddling Queso Fresco Columbiano.
Wait! If it’s fresh and Columbian, shouldn’t we call it Queso Freshman instead?
[and don’t get me started on “El Pueblano” but that’s another story…]
Talk about a gutsy commercial!
Yakult’s first Spanish-language effort -via Siltanen & Partners Agency– features a very happy-looking woman, who apparently loooooves hanging out with her large intestine. Not only she wakes up with this thing in her bed, but she seems to have it always around; cleaning the house, flying a kite, setting up the Christmas tree, riding a horse and even holding hands together while walking on the beach. ¡Guácala!
Vodpod videos no longer available.
Mrs. Hayek-Pinault set some time aside in her busy agenda to star in this spot (filmed in Los Angeles) advising her paisanos to stop complaining and help Mexico become, like, a better place.
“Don’t ask what Mexico can do for us but what we can do for Mexico,” says Salmita in her cute accent. Though I really think she meant to say “what YOU can do for Mexico,” because last time I checked she was quite busy commuting between two homes, one in Paris and the other one in Beverly Hills.
Gracias, Salmita, we’ll do -and keep you posted!
Spot: Iniciativa México
You might have read it all over the place: Procter & Gamble Co. this month said it will focus all its marketing efforts surrounding its Gain dishwashing liquid on the growing Latino market.
And why not? Latinos are, like, hugely important. Not only we are the changing face of America, but as Kirk Perry, P&G vice president for North America, puts it: “We think there’s a huge upside to that market.”
There is so much enthusiasm around this plan, that the company has even started to make up “Spanish” words, such as “desigñadora” de aroma para el “logar.”
[At least they made sure to include an “ñ”]
Way to go, Gain!
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