You might have read it all over the place: Procter & Gamble Co. this month said it will focus all its marketing efforts surrounding its Gain dishwashing liquid on the growing Latino market.
And why not? Latinos are, like, hugely important. Not only we are the changing face of America, but as Kirk Perry, P&G vice president for North America, puts it: “We think there’s a huge upside to that market.”
There is so much enthusiasm around this plan, that the company has even started to make up “Spanish” words, such as “desigñadora” de aroma para el “logar.”
[At least they made sure to include an “ñ”]
Way to go, Gain!
And they have a Factory in Apizaco, Tlaxcala. You would think they could find a proofreader.
Ya, después de mucho madrugar y amanecer supertarde me dí cuenta del mensaje subliminal. A esta muchacha la contrataron por tropecientos mil para diseñar este pueblo: http://en.wikipedia.org/wiki/Logar_Province.
Pero no divulguéis el tema que me deportan a Moscú, y el humo me perjudica.
I mean, how can leave out the ñ… coño!