Living –and dancing– mejor

Marketing, advertising and PR execs danced their troubles away last night to the rhythm of Latin music ensamble Yerba Buena at Manhattan’s Helen Mills Theatre.

Latin2Latin’s CEO Mindy Figueroa and former Edelman Multicultural chief Rosa Alonso took on the dancing floor showing attendees what dancing is really all about (There is no doubt Puerto Ricans and Cubans know how to shake it! –even if they are top executives in their fields).

The occasion was Unilever’s launch of Vive Mejor, a major digital, print, TV and retail Hispanic marketing program targeting Spanish-dominant women in the U.S.

Cuban celebrity chef Chef Pepín also took on the dancing floor showing attendees that he’s as capable as a dancer as he is as a cook. At hand were some of Unilever’s top marketing executives and members of the multicultural team of Edelman, which is doing PR for the consumer products giant. The party might not have been as high-profile as the ones last week during the TV upfronts but I have never seen so much dancing energy while there was still light outside!

Mun2 takes over the Big Apple

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One of my favorite things about New York City is, of course, its diversity.

This morning, while walking back home from my daily pilgrimage to get coffee and papers, I saw my local Halal-food vendor on the corner of 27 and Lexington, and realized -for the first time- that his cart is sporting one of those Telemundo/Mun2 umbrellas. While reaching for my purse to get my camera (I didn’t have it on me) a taxi stopped right by the food cart and, shockingly, I realized it was also sporting a Mun2 logo on top!

I could not help but stop to chat with both gentlemen, the cab driver and the halal-food vendor (I know: I gotta get myself a job). Do you guys know what Mun2 is? I asked. At first, they both looked at me in astonishment, wondering what the hell I was doing there and why I cared about such a thing. They both looked alternatively at the taxi cab and the umbrella and finally said ‘no,’ they really didn’t know what Mun2 was. (The halal-food vendor said the umbrella is real useful during these warm days though).

Oh well, after all, neither the Pakistani cab driver nor the halal-food vendor are among Mun2’s target audience, so I guess the outdoor effort is still good for people who are idle enough like myself to notice it.

Heading to the Big Apple … $9.6 million richer

And speaking of Univision and fancy properties, a few interesting details have emerged about the company’s employment contracts with new, and former, employees, including CFO Andrew Hobson’s relocation to New York City.

A story in last week’s Multichannel News’ Hispanic TV Update refers to a May 10, 2007 SEC filing in which Univision agrees to buy Hobson’s Los Angeles home for $9.6 million.

According to the article, the home is listed in Federal Election Commission campaign contribution records, and though it may not offer the sweeping views of Acapulco, it looks like a nice enough estate: at the Beverly Hills address, there is a six bedroom and nine bathroom residence on a 6,794 square foot plot with a swimming pool and tennis court according to the real estate Web site Zillow.com.

Guantanamo Bay: $4,085 a year

For over 47 years, Fidel Castro has waged a silent protest against the U.S. military by simply not cashing an annual check sent religiously every year by the U.S. Treasury.

Let me explain. According to a story published this week in Los Angeles Times, the U.S. Treasury sends a check for $4,085 every year to the Cuban government to pay for the annual rent of 160 kilometers in Guantanamo Bay. But those checks have not been cashed in 47 years.

In case you were wondering, the U.S. controls Guantanamo Bay since 1903 but what not many people know is that the 103-year-old agreement limits use of the Cuban territory to “coaling and naval purposes only,” neither of which appears to cover the prison or tribunal operations.

Does this mean the current landlord can claim the land back? Mr. Castro might be now too old and tired to use the force and get Guantanamo back, but how about cashing the checks? What to do with almost $200,000? (Nothing much, actually. I guess not even enough for the annual maintenance fee of Saban’s $12 million Las Brisas estate.)

Saban bids adiós to Acapulco

Haim Saban, who this year led a consortium to buy Univision Communications for over $12 billion, is also on a personal quest to put Hillary Clinton in the White House. And while raising money for Clinton’s campaign seems to be on his priority list, he’s shedding some superfluous -if more glamorous- investments. Today, Mr. Saban announced he has put his $12 million estate in Acapulco up for sale.

According to an amusing press release put out today by the real estate company in charge of the sale, Villa Edén is a three-acre gated compound has 12 bedrooms plus five servants’ rooms, 17 bathrooms, indoor and outdoor tennis courts, two pools, five massage rooms and a wine cellar. (Five servant rooms? How many servants can you accommodate in there?)

Villa Edén was previously owned by Time Warner Inc., which used it for years to entertain clients and movie stars. According to the news release, it has housed Mel Gibson, Barbra Streisand and Kevin Costner, among others.

A party with a purpose … for a change!

After a three-day smorgasbord of upfront presentations and alcohol-fueled after parties, Thursday night brought a relief from those frivolous, nearly meaningless, social events: it was the formal launch of Diageo’s Estamos Unidos con un Propósito campaign, now in its second year.

At hand was Univision’s leading lady Cristina Saralegui, who has been appointed the celebrity behind the effort, this year aimed at helping Latinos buy their own home. During a brief but sweet speech in a mix of English and Spanish, Mrs. Saralegui said Diageo has donated $500,000 to the campaign since its inception two years ago.

The good cause at the heart of the event didn’t mean attendees were not treated for a special evening: After all, Diageo is the sponsor of the campaign, which meant there was whiskey and tequila aplenty.

Even Cristina got her own special gift: a bottle of Johnny Walker Blue Label, with at $199.99 the company calls its “rarest blend.” (Why is it that the people with the big pockets always get the most expensive gifts?)

The rest of the mortals didn’t do bad ourselves, especially Mexicans with a palate for good tequila: Diageo also handles the Don Julio and Cuervo Traditional brands. Alas, not many chismes or juicy gossip to report this time. People seemed too tired and hung-over to misbehave, including this blogger.

A night with beautiful people

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Lots of beautiful -and some not-so-beautiful- people gathered last night at the Splashlight Studios in Manhattan for the annual star extravaganza also known as the “People en Español” party.

This blogger had a few too many to remember (or maybe she choses not to remember), the bad and the ugly so let’s highlight some of the good.

-The party could also have been called “The City’s Most Beautiful Bartenders.”

-Jackie, como siempre, looked ravishing! This time in a sexy red dress, and with visibly less pounds than a couple of weeks ago.

-Oswald Mendez introduced this blogger to the “hottest ass in Hispanic advertising” (and It’s not who you think)

-This blogger made it home in one piece (barely) and woke up to some good -and serious- news: According to the latest data from the U.S. Census,the nation’s minority population reached 100.7 million, with Hispanics still the largest group, with 44.3 million.

OK, maybe not all the 44.3 million are beautiful … but algo es algo!

Oh, and by the way; a preliminary agreement was reached among senators from both parties, leaving the doors opened to an immigration reform. Want more? Wolfowitz has finally resigned his post at the World Bank. Such good things happened while we were all too busy partying! (Still waiting on Gonzales, though)

Hispanic TV Upfronts: Chismes Part II

Univision’s upfront presentation this year was a sea of change from last year’s, when tensions with programming partner Grupo Televisa were more than evident.

Unlike last year, this time Televisa offered up its talent for the star-studded celebration –including marketing pop phenomenon Rebelde (What is it with these kids anyway? they cannot even sing!).

Also, we spotted Haim Saban entering and leaving the presentation with Alfonso de Angoitia, Azcarraga’s right hand side man.

However, during a press conference, Univision’s new chief Joe Uva had no comment at a reporter’s question about a pending litigation with Televisa and the upcoming federal jury trial on October 31, which revolves around Univision’s alleged programming license violation. Another contentious topic, online rights, wes also out of bounds: Mr. Uva had no comment.

“Univision executives will not discuss matters related to pending litigations, so if your questions are related to that, please abstain,” was the quick intervention from Univision’s always efficient CMO.

Hispanic TV Upfronts: Chismes Part I

Forget Barbara Bermudo and Jackie Guerrido. This afternoon, during Univision’s upfront presentation at Time Warner Center, the ones making heads turn were some top media and advertising executives who have been shedding some serious pounds lately to look good and slim for the occasion.

Kudos to Manny Vidal, Alex Lopez-Negrete and Otto Padron for losing those extra pounds. What’s their secret, really? It’s gotta be the exercise and excess work cause they were all nibbling at the mini empanadas as if there was no tomorrow.

One of these characters (pardon, but will not say which) said he’s still working on losing some more weight: “I will not stop until the gay guys start chasing me!”. Ay, ay, ay!

El Gordo y la Flaca of Hispanic Advertising

The Hispanic television upfronts are always great for networking. For several days, you get to share food and drinks (sometimes too many) with some of the main players in Hispanic media and advertising. But besides the fun, there’s never really much in the area of news or ideas to come out of these events.

Until today.

This morning, right before Fox Sports en Español’s upfront presentation at Cipriani, an advertising exec I like and admire suggested I become something like “El Gordo y la Flaca” of Hispanic media and advertising. If you know El Gordo y la Flaca, you know that nothing escapes them when it comes to Latino celebrities. So, this exec told me, I should try to do the same with the chismes surrounding Hispanic media.

I guess that was sort of what I attempted when I started this blog, but I couldn’t have put it better. That might be my true calling and perhaps my new title: Latino Media & Advertising Gossiper. After all, serious journalism seems so pasee these days.

Of course I will need your input -and chismes- to make it happen. Write to me, even if you wish to remain anonymous. Who knows? this “business” might prosper someday to hire my very own team of paparazzi.

Stay tuned for highlights on Azteca America, Telemundo and Univision upfront presentations in New York City. 

Have visa — will rent

The good thing about immigration-related stories is that they still manage to surprise me.

Take Farmers Branch, a suburb of Dallas with a population of 27,000. According to the New York Times, some 6,000 residents of the suburb this week voted on a contentious proposal to ban landlords from renting apartments to illegal immigrants. 68 percent voted in favor of the ban.

I wonder if those same voters in favor of the ban will be happy to have their gardeners, maids and cook sleeping in parks. Well, after all Dallas is no New York so they might be able to endure the weather.

One more fun fact about Farmers Branch. It is one of 88 municipalities in 27 states that have tried to pass rental bans or English-only provisions aimed at illegal immigrants since 2006.

Want a $5 empanada? go to the Bronx

Go Yankees!

A new concession stand at the venerable Yankee Stadium is now offering “Latin food” (though I still don’t know what that means!)

According to a story today in the New York Times, the food at “Salsa on the Go” is prepared by the Bronx-based Salsa Caterers and Special Events, using ingredients and products from Goya Foods, the largest Hispanic-owned food company in the country.

What’s funny about the new concession stand is that it, well, stands in the field-level food court in Section 20, in a space where corned beef and pastrami sandwiches used to be sold.

But don’t get too excited about the new flavor addition. The prices are not Bronx-like: $5 for a cheese empanada and $9.75 for a Cuban sandwich.

Whatever happened to the $1 hot-dog?

Moore is ‘less’ after Cuba visit, says U.S.

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Well, it’s not only high-school professors that have to pay the price of going to Cuba for educational purposes.

Oscar-winning director Michael Moore is now being investigated by the U.S. Treasury Department after he took a group of rescue workers on a trip to Cuba — presumably in violation of a government travel ban to the island.

According to Chinese news agency Xinhua, Moore traveled to Cuba in February with a number of former ailing workers to shoot a segment for his upcoming documentary Sicko, which is expected to assault U.S. healthcare system in much the same way as Bowling for Columbine, Fahrenheit 9/11 and Roger and Me.

Doesn’t the U.S. Treasury Department have other more interesting “evil doers” to go after? Leave the teachers -and movie people- alone!

Univision Radio’s ‘Highest Standards’

Just when we thought only mainstream media was concerned about punishing un-politically correct people -and comments- Univision Radio this week said it suspended The Luis Jiménez Show for a month, following the hosts’ anti-gay slurs on May 1.

According to press reports, Jiménez and his co-hosts on May 1 performed “Las Patas” (The Dykes), a song in which they used homophobic slurs and ridiculed lesbians. Later during that same program, the show introduced an offensive stereotypical gay character called “Chef Pepín.” Jiménez then ridiculed and verbally abused Chef Pepín for being gay, saying, “Cállate pato” (Shut up, faggot).

In applauding the decision, the Gay & Lesbian Alliance Against Defamation (GLAAD) this week said it has scheduled a meeting with Univision Radio’s production team in New York. One can only wonder what will happen during the meeting: would Jimenez get a slap in the hand? would they apologize in public?

Regardless the outcome, I could not help but cracking up after reading Univision Radio’s official statement: “Univision Radio has suspended Luis Jimenez for inappropriate comments made during a recent broadcast of his early-morning program. While Univision Radio encourages innovative and fresh programming ideas, it takes seriously its responsibility to provide information and entertainment that adheres to the highest standards.”

Highest standards? Common! didn’t Univision know what El Vacilón de la Mañana was all about when they snatched Jiménez from SBS? They gotta be kidding us!

Good-bye Big Juan

Hispanic leaders in Ohio can now be happy. The local radio station WLW has agreed to bring down a billboard considered by many as offensive.

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The culprit is a huge billboard showing a donkey and a man wearing a Mexican sombrero and dark moustache under a sign that reads “The Big Juan.” See? the radio station’s slogan is actually “The Big One,” thus the play on words.

As usual, the main complain had to do with the use of stereotypes and what the gringos at the station thought was the way Mexicans look. Now, if you ask me I think “The Big Juan” thing is actually quite funny, but if WLW wanted to be accurate, instead of bringing down the billboard it could have just replaced the donkey with an SUV or, even better, a Hummer. That would make Juan your “typical” Mexican in the U.S.

As far as the flag is concerned, it could very well become the bumper sticker. Ajúa!!!