I have no idea who Fooddeco is and/or why anybody should listen to what they have to say, but they seem to be truly in love with avocados. So much so they’re now advocating for Avocado Gender Reveal Parties.
I’m only afraid if this trend picks up, we’re going to see a lot more cases of avocado hand, because I’m pretty sure this is a mostly white people thing.
So if y’all excuse me, I’m off to jump out the window or something.
Tired of having Colombia being portrayed as a country plagued by drug violence and prostitution, two Colombian enterprises and the Medellín City Hall have joined forces to launch The Colombian Ambush, an online campaign aimed at showing the world the real Colombia, one that has given us many great things, including “Gabo,” one of the world’s greatest writers.
The campaign will live exclusively online and is being crafted by Dallas-based Dieste. A series of videos have been directed by Simón Brand and use the typical Colombian stereotype to fight … the Colombian stereotype.
InPatrón, for example, we are presented with a scene very similar to Season I of Narcos, the Netflix sensation about the bloody era of the Pablo Escobar years. But instead of witnessing an exchange of drugs –or weapons– we see men exchanging books… books by the great García Márquez.
Watch as a very unusual patrón scolds his men for not bringing La Hojarasca.
Cinco de Mayo Air Jordans, because why the hell not?
Sneaker retailer Sneaker Bar Detroit can’t wait for Cinco de Mayo, so it’s now peddling a bunch of very colorful Air Jordans… so colorful, they will perfectly match your maracas.
Because nothing says Mexicou better than Air Jordans and … colorful sneakers.
No Mexican friends? No problem! Get yourself a few Insta-Mexicans!
Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the stupidest best marketing gimmicks to sell everything, from spicy tattoos and sneakers for the three-legged, to senseless drink mixes, “ethnic” food and even cardboard Mexicans!
Below, you’ll find a few of my favorite marketing efforts around this mostly-gringo holiday.
First Lady Melania Trump has planned a state dinner for French president Emmanuel Macron –and wife– that incorporates the “celebrated gastronomy of New Orleans – a city founded by the French and still famous for its French Quarter.”
According to multiple sources, said menu will consist of a rack of spring lamb and Carolina gold rice jambalaya, and it will include a side of something called “Tomato Jam,” which this blogger can only imagine is some sort of Ketchup or –as Mexicans would say, Capsu or Catsup or even Capsut.
And it is in that spirit of tonight’s big binational event that I’d like to invite you, dear reader, to reminisce the Capsu/Capsut/Ketchup, which is almost as classy as the Columbia vs. Colombia one.
You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun.
Señoras y señores: I give you the BBQ Dragon, the portable, hands-free, rechargeable gadget which –according to a presumably serious press release– will help you make “the best carne asada in town.” Why? Because Cinco de Mayo is approaching!
I’m not sure this thing was even conceived with carne asada or Cinco de mayo in mind, but who the hell cares? We are fast approaching this blogger’s favorite faux-Mexican holiday.
Cinco de Mayo is just around the corner, and the folks over at Party City are, like, super excited!
So for this year’s Authentic Mexican FIESTA™, the retailer is peddling a $4.99 Taco Headband; a $7.99 Taco Hat, and plenty of maracas, because the whiter you are, the harder you should work to look like a real Mexican.
Mexican presidential candidate Andrés Manuel López Obrador is running on an odd platform, enlisting politicians from all walks of life (and political positions) to his campaign. And while his politics and rhetoric have pretty much divided the country, there is one thing he has in common with millions of Mexicans: His contempt for President Trump –and his proposed border wall.
And now, in hopes of making his message get across the border, his 2017 book has been translated into English.
I have not read this thing –nor I’m sure if I’ll ever do it, but according to an enthusiastic morning press pitch: ¡Oye, Trump! Saying Yes to a New Start for Mexico, Saying No to a Wall(OR Books) presents a “no-holds-barred condemnation of corruption in his own country and a sharp critique of what he regards as the baleful influence of the United States in Mexican politics, especially under the Trump presidency.”
As the trial against El Chapo gets closer, prosecutors this week filed a 90-page memo detailing a 1992 shootout in Puerto Vallarta, Mexico, that resulted in six people dead. The memo, says The New York Times, was designed “to list the crimes that Mr. Guzmán was believed to have committed, but were not specifically laid out in his indictment.”
The list includes all kinds of horrors: Murders, acts of torture, kidnappings, prison breaks and… “an attempt to smuggle seven tons of cocaine in cans of jalapeños.”
This blogger is not only tired of having worked 15 hours straight today. She’s also tired of weird Latin things like “Latino Tokenism” a term recently coined by comedian/entrepreneur Latin person John Leguizamo to explain why quotas (i.e. tokenism) are OK as long as Latinos get a piece of the trillion-dollar market we’re supposed to represent.
“I will take tokenism, quotas, just put one of us in there, he says. We are 20% of the population with $2 trillion in buying power […] That is the U.S. budget for this year. We have buying power. There is green to have, put us there, and you will see it,” Leguizamo said during a recent panel in Miami.
OK more tomorrow, I need to sleep –go dream of non Latin things.
La Doña (aka María Félix) would have turned 104 today, so Google is dedicating today’s doodle to the one and only, the gorgeous Mexican we all wanted to emulate when we grew up. Well that didn’t really happen, but all the same: