Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the
stupidest best marketing gimmicks to sell everything, from spicy tattoos and sneakers for the three-legged, to senseless drink mixes, “ethnic” food and even cardboard Mexicans!
Below, you’ll find a few of my favorite marketing efforts around this mostly-gringo holiday.
Enjoy … and ¡Que viva México, cabrones!