
Mexican media giant — and Univision partner in [programming] crime — this week announced the launch of Blim.com, an OTT service á la Netflix.
Per the official announcement, the service is expected to cost $6.05 per month (which is roughly many, many, many pesos) and feature “relevant, Spanish-language programming targeting users in Mexico and Latin America.”
Mexicans promptly took to Twitter to share their “enthusiasm” around this thing. NOT.
Here are only a few examples of what Mexico twitteratti is saying about Blim.com
“Everyone is making money on the Internet; except us!” — Televisa introducing Blim.com
My friend, Azcárraga. Congrats on Blim; you do know what young viewers really want to watch on the Internet.
My phone is so smart, it will not install Blim
Or … does it only work on Alcatel phones?
Al parecer #Blim sólo funciona en dispositivos Alcatel.
This survey
Ironies aside, there are some tuiteros, including God himself, who think Blim can be a success. But three things must happen first:
1. Better programming
2. Better pricing
3. Netflix must disappear