I just love it when marketers use real “Hispanic insights” to sell us stuff, any kind of stuff, including eye-care products during the winter months.

Take Transitions Optical Inc., which today put out the following press release to inform us about its new winter campaign encouraging us, irresponsible, sun-loving, winter-ignorant Hispanics to avoid exposing ourselves too much to the sun (no matter it’s 28 degrees out there.)

Oh well, in the best of holiday spirits, I’d like to encourage you people not to stare directly into the sun (wait for the summer to do that!) Instead try to keep your eyes -and mind- focused on the beer bottles, the bacalao and the romeritos.

¡Feliz Navidad!