Brilliant! Univision Will Have You Pay to Become a Walking Billboard Promoting Its Brand

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You can say whatever you want about Univision, but you cannot deny the company’s marketing team is genius.

Starting today, Univision viewers will be able to visit La Tienda Univision to purchase all sorts of tacky stuff, from El Gordo y la Flaca-themed T-shirts ($25.95) and mugs ($14.95) to pet’s gear featuring the Despierta América logo ($18.95.)

It is still early to tell if Univision’s venture into merchandising will become an important source of revenue for the cash-starved media company. But one thing is for sure: it certainly deals a serious blow to the recently launched Spanish-language version of Sky Mall.

Ay, Chihuahua!

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Ah… the wonders of marketing!

One thought on “Brilliant! Univision Will Have You Pay to Become a Walking Billboard Promoting Its Brand

  1. Nothing new really: capitalism, a love story. In the old days, people would be paid to wear the name of a brand..In the sixties and the seventies, when communism was threatening to take over the world.

    Pierre

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