Starz to Launch Hispanic Net, NOT Called ‘Estrellaz’

Turns out everybody now wants a piece of the U.S. Hispanic market. And the latest to join the craze is Starz Entertainment, which today announced the launch of Encore en Español, an all Spanish-language version of its premium Encore movie channel.

According to Multichannel News, which first broke the news, the new net will be called Encore Español and not –as this blogger would have hoped– “Estrellaz”

In any case, the network will launch in August and it is expected to mirror the content on the 33 million- subscriber Encore channel, but with Spanish-language audio.

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