There is nothing more satisfying than lying down on your sofa with People en español a good piece of literature and come face to face with the improbable: A two-page commercial for SPAM jalapeño, featuring an enlarged photo of what SPAM thinks is Mexican food.
The ad -which takes a full-page plus a one-third vertical in the April 2014 issue of People en español, includes everything you’d come to expect from made-believe Mexican food advertisements in the U.S., namely a jalapeño, a lime, a couple of plastic cactai and -what else?- a photo of Sir Can-A-Lot proudly shaking a pair of maracas.
What’s more puzzling to me, though is: Why is this ad in English and… do they really think my people would go for it?
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Disgusting and culturally insensitive to the nth degree. What was PIE thinking about besides its bottom line???