Pope Francis’ ‘Telemundo Innovation Award’ Is Brought to you by Best Western Hotels

Vatican PopeRemember Pope Francis winning Telemundo’s first “Innovation Award for “his innovative use of social media?”

Well, the actual award ceremony is finally upon us, and this weekend poor Pope Francis will welcome a contingent of Hispanic executives and “bloggers” at the Vatican for the occasion.

Among the visitors is Manny Ruiz (aka @PapiBlogger,) founder of Hispanicize, an annual gathering of Hispanic bloggers and entertainers that can be more accurately described as an in-your-face-shameless-parade of brands. And as such, the 9-day-Vatican vacation “historic journey” would not be possible without the generous support of sponsors and brands, which promise to be at the center of the whole thing.

According to @PapiBlogger himself:

While in Rome – and Italy in general – we will be generously hosted and accommodated by our official hotel partner Best Western.  Over the course of the next 9 days, we will document this historic journey and all of our adventures, history and travel insights through social media using the hashtags #HispzInRome and #ViajaConBW.

[…] May this trip be as large a blessing to our Latino community as it will be to us that will get to meet Pope Francis.

I don’t know about you, but I’ll spend my weekend praying for Jorge Bergoglio. If you want to join me, feel free to use the hashtag #PrayingForBergoglio.

This entry was posted in Awkard homages, Marketing & Advertising, Stupid propositions and tagged . Bookmark the permalink.

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