Survey Finds Mexicans Curse 20 Times Each Day…… I Say No Fucking Way!

j638r4¡¡¿Ah qué chingaderas son estas???!!

According to polling firm Consulta Mitofsky, Mexican adults curse an average of 20 times a day, serving up about 1.3 billion swear words daily.

The survey, reported this week by AP, also found that upper class citizens swear more than the poor, while people in the heavily Indian southern part of the country curse less than northerners.

Alas, the poll did not include data among the millions of Mexicans living on this side of the border. But I’m sure the rate is enormous among immigrants in Taos, New Mexico, Maricopa County and pretty much among those watching high doses of Bill O’Reilly, Lou Dobbs and Glenn Beck.

¡Have a nice weekend, cabrones!

‘Forbes’ Unveils Univision’s Secret to Future Success: Content from “Columbia”

75864-Joe_UvaI love it when the so-called mainstream media decides to care about Hispanic stuff -and nope, I’m not talking about the marketing extravaganza a.k.a. CNN’s Latino in America.

Here’s a Q&A by Forbes’ Lacey Rose with Univision Communications’ chief, Joe Uva, where we learn that not only there a lot of new “telenovellas” on the pipeline, but they are going to come from “Columbia,” which I think is simply great.

How often do we get Ivy League-quality content on Spanish-language TV?

(click on the text below to read the full interview)

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As of Today, Everybody Please Call me ‘Martin’

I couldn’t make this up even if I wanted to. Larry Whitten, a hotel owner in Taos, New Mexico fired a bunch of Hispanic employees because they refused to shorten or change their names. Why? apparently because Mr. Whitten is afraid he cannot pronounce them correctly.

So basically, if you’re Martínez, Mr. Whitten wants you to be Martin; if you’re Marcos, you might as well consider responding to the name of Marc… And if your name happens to be Guadalupe, Esperanza, Montserrat or Salvador, well… I think you’ll be better off just shooting yourself.

[All this is happening in a town called Taos, which now makes me wonder if in a pre-Whitten era it was actually called Tacos?]

Does anybody know?

Estefan, Longoria Ecstatic About National Latino Museum… We Just Need to Raise, Like $300 Million

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Are you clueless about Latino culture?

Worry no more! The Nobel-prize-winning Obama administration this week got a little closer to the creation of a National Latino Museum in Washington.

Spearheaded by Spanish tortilla empresaria Eva Longoria (aka La prieta fea) and Emilio “Lord of Miami” Estefan, a dedicated commission is working in determining how this national museum would best serve in portraying the history and culture of Latinos in the U.S.

Exuding extreme pride -and apparently with a straight face- Estefan was quoted saying: “Today is definitely a proud day […] “This could never have happened 20 years ago. We’re going to create a legacy that will last forever.”

Which is, like, great, considering museum enthusiasts will have to raise somewhere between $250 million and $500 million for the thing. But hey, aren’t Latinos the trillion-dollar opportunity?

¡Sí, se puede! ¡Sí, se puede!

Is Your Kosher Elevator in Danger? Hire a Mexican!

ascensoristaYou might not know this (why would you?) but a controversy has been brewing among Orthodox Jews in New York City regarding the so-called Shabbos elevators: elevators fixed to stop on every floor from Friday evening until Saturday evening so that observant Jews do not have to press any buttons.

The problem? a group of prominent rabbis in Israel seeks to ban the use of Shabbos elevators. This, of course, represents a problem for many, “especially the elderly or infirm, and large Orthodox families living with babies or small children on upper floors of high-rise buildings.”

So this blogger has come up with a Solomonic solution: Hire a Mexican! we’ll gladly push the buttons for you, make some bucks in the process and nobody will have to go to hell.

See? and you thought I was not a wise Latina!

Boating Magazine Launches What I Believe is a Spanish-language Web Site

Picture 3I just love it when marketers get all excited about doing something to cater to the “ever-burgeoning” Hispanic population; even if its a magazine about people who love their boats.

Meet MarineroLoco, the presumably Spanish-language version of Mad Mariner, an online daily magazine that “takes an inclusive approach to boating, powerboats and sailboats, fishing and cruising, multi-hulls and mono-hulls.”

[Multi-hulls and mono-hulls in Spanish? Why didn’t I think of that before?]

Take a stroll around the site. You will NOT find anything about Cuban balseros or Mexican polleros across the Rio Grande, but you are likely to bump into some of the most fascinating translations and words in Spanish you didn’t even know existed!

It’s so good that even the ads are reinventing the language: Remplaze. Actualize. Ahore en grande. Ahore Ahora…?

Obamas to Host ‘Fiesta Latina’ [Didn’t Invite Me]

obama-sombreroNo job? No health care? No immigration reform? No problema!

The president wants you to know he cares about Latinos, so tonight he will be hosting a special event honoring Spain and Hispanics. Why not?

Dubbed -what else?- Fiesta Latina, the event will feature performances by -who else?- Marc Anthony, Gloria Estefan and George Lopez, because those are the only three Latinos we should really care about: they all have jobs, a health-care plan and more importantly an American citizenship.

Happy Heritage Month suckers hermanos!

¡El Colmo! Even ‘Polleros’ are Now ‘Made in China’

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First it was the piñatas, then the non-Agave tequila and the figurines of the Virgin of Guadalupe. And now, the Chinese are taking over the highly profitable activity of smuggling people into the U.S.

At a time when arrests of Mexican immigrants crossing illegally into the U.S. is at an all-time low, a new breed of human smuggling is taking place at the U.S.-Mexico border: Meet the Chinese coyote.

Authorities in Nogales report an almost tenfold spike in the number of Chinese people caught in the southern Arizona desert […] with at least 261 Chinese border-crossers arrested this year, according to the L.A. Times.

Mexican polleros would be best advised to move their butt if they want to remain competitive; otherwise, they will see their industry evaporate, just as it happened with shoes, toys, clothing, computers, etc. etc.

Huarache Truck in Brooklyn Nabs Top Prize at 2009 Vendy Awards. The Martínez Name Lives On!

Forget falafel and jerk chicken on wheels. The winners of the fifth annual Vendy Award, granted to the best of the best food vendors in New York City, are Fernando and Yolanda Martínez, the husband and wife owners of Country Boys Taco truck in Red Hook, Brooklyn.

The Martinezes -sadly NOT related to this blogger- specialize in delicious, enormous huaraches made fresh and on the spot inside their truck.

¿Quién dijo que no se puede?

Brilliant! Univision Will Have You Pay to Become a Walking Billboard Promoting Its Brand

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You can say whatever you want about Univision, but you cannot deny the company’s marketing team is genius.

Starting today, Univision viewers will be able to visit La Tienda Univision to purchase all sorts of tacky stuff, from El Gordo y la Flaca-themed T-shirts ($25.95) and mugs ($14.95) to pet’s gear featuring the Despierta América logo ($18.95.)

It is still early to tell if Univision’s venture into merchandising will become an important source of revenue for the cash-starved media company. But one thing is for sure: it certainly deals a serious blow to the recently launched Spanish-language version of Sky Mall.

Ay, Chihuahua!

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Ah… the wonders of marketing!

Honor Your Heritage. Eat Pizza. Drink Pepsi. Be Fat

2004.10.01.obese_childrenHispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” [sic]

Notwithstanding the lack of proper punctuation, the special promotion has been “specifically designed to honor Latin culture” by having us indulge in unhealthy amounts of fast-food and soda.

According to a story in QSR:

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip […] features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy.”

Latin Life, Enjoy?

What ever happened to Dr. Manny Alvarez and his Hot Latin Diet?

Newt Gingrich Launches Ghetto-Language Website

newt hablo espanol

It seems our favorite conservative politician, Newt Gingrich, has had a change of heart.

Not long ago, he regaled us with the now infamous quote about Spanish being the language of “living in a ghetto.” And now, the former House Speaker is using that same language to make sure Hispanics implement morals and values in our ghettos homes.

Mr. Gingrich this week launched The Americano, a bilingual site “offering a fair and balance perspective on the subjects that touch Hispanic Americans. A place where people can express themselves and learn all about traditional values.”

Ay, ay, ay! Happy Heritage Month, amigos!

Mariachis, Goya Food-Sponsored Señoritas Give ‘Los Mets’ a Hispanic Lift Against ‘Los Bravos’

LosMetsLargeNot to be outdone by Los Yankees and their legally-non-blond Latina, the New York Mets tonight decided to wear their “Los Mets” jerseys as they face the Atlanta Braves (or shall I say Los Bravos de Atlanta?).

Because unless you’ve been living under a rock (or don’t receive Hispanic Google alerts) we are right in the middle of Hispanic Heritage Month, baby!

My friend Henry is at Citi Field as we speak, and assures me there is a Mariachi band playing between innings…

All this, of course, spiced up with the sexy moves of some Goya Foods-sponsored señoritas.