Your one-stop shop for all things Latin/Hispanic/Mexican
It is only eight days before Mexico faces South Africa in the first match of this year’s 2010 FIFA World Cup tournament. So, the folks from the Mexican national soccer team are busy making, well, Bimbo sandwiches… which is not at all bad, because they could be drinking and smoking…
Oh, wait, they are doing that, too!
oh, and one more thing: since when is a sandwich ‘el alimento ideal’?
We can talk forever about “cultural insights” and “smart” marketing strategies, but the organizers of this Latin single’s event in Queens, NY do know how to write one catchy tagline.
“Venga frío y salga caliente” has got to be, like, the most attractive, appealing and convincing branding slogan, ever. [So much so, I wouldn’t even know how to translate it]
So, stop reading! What are waiting for? If you live in the New York City area, free on June 3rd and feel like leaving a party venue feeling positively horny, make sure to check out this Latin Single’s Hot Fiesta.
Hat tip: LatinVision
Remember the Gringo Mask?, Zubi Advertising’s provocative –yet hilarious- idea to protest against Arizona’s SB1070 immigration law?
Well, turns out it is no longer out there.
Apparently, yielding to criticisms by some gringos who didn’t like Zubi using the word gringo to describe gringos, the agency this week pulled it off the Web, replacing it with an explanation of what the mask intended –and didn’t intended to do.
Gone with the Gringo Mask was the dedicated Facebook fan page and previous URL’s linking to the Gringo Mask on Zubi’s own blog
I think Zubi doesn’t care what I think… but I think it shouldn’t have yielded to the pressure. The mask was not only funny; it was one of the very first attempts I’ve seen from a Hispanic ad shop trying to push the envelope and make a strong –yet witty- statement about one issue that touches the nerve of the very market they are supposed to serve (immigrants, specifically U.S. Hispanics).
Only the ignorant would take offense: the mask was a comical tool to show that we (non-gringos) know very well that “gringos” come in all shapes and colors. And no, I do not think the word “gringo” is a racial slur.
I don’t know you, but I was among the lucky ones who managed to download my gringo mask. You never know when you’re going to need it!
MTV doesn’t only know how to make funny commercials. They also know that Mexicans will be so absorbed by this year’s World Cup that they will even forget to feed their foul-mouthed pets.
This campaign was created by La Comunidad, and it includes other spots filmed in Russian and Korean.
OK, I’m supposed to write a longer, more serious post about yesterday’s party marathon, but I am going to take my time, as my head is not in a good shape -yet.
In the meantime, I thought you wanted to know Ricky Martin opened Univision’s upfront in Lincoln Center by -what else?- tweeting “Viva el Español,” which was Univision’s theme for this year presentation.
I was watching Jay Leno the other night, when I bumped into the following commercial -entirely in Spanish. For a second I thought I had sat down on my remote and the channel had switched back accidentally to Univision. But… nope. This ad was running on NBC and is still airing on most English-language nets.
A friend tells me this spot is part of a bigger plan by Microsoft to tap into the so-called “Hispanic Millenials” (whatever that might be). I just love the fact that Los Links are Evil, and that la muchacha is stolen away in a white horse -all of this while another cute muchacha keeps dusting the furniture in the background.
Hat tip: The Green Beetle
First came the Deportation Order Baby Onesies. Now, this blogger is peddling the EXCLUSIVE Jan Brewer NOPE poster, which can be yours for only $9.99*
*With proof of your undocumented status in this country. Puerto Ricans, absténganse.
Miami-based Ad shop Zubi Advertising has come up with an infallible way to find your way around Arizona without being pulled over: The Gringo Mask, an easy to download, cut and wear mask that will make you look like anything except a “brown person.”
According to Zubi, “There have been over 155,000 hits to GringoMask.com in the past three days, the mask has over 1,700 fans on Facebook and is the number one result on Google when searching for Gringo.”
Which is, like, great, because as I have been saying for many years now, there’s nothing like the power of the Internet to annoy the hell out of stupid people, particularly Arizona politicians.
I have already downloaded mine and I must say I’m loving it, except I live in Harlem so I’m not sure it will be wise to be walking around wearing the thing around here… but that’s another story…
Forget all about Hispanic cheese and lettuce. You know your neighborhood supermarket is genuinely targeting Mexicans when its soda aisle devotes space to the real thing.
Photo taken at Wegmans in Ithaca, N.Y. by Polo Aristoy
Chichimecas, Toltecas, Mayas, Aztecas celebrate moments of glory… La Guelaguetza plays in Oaxaca while Mariachis blast the plazas in Guadalajara…
Don’t miss Javier Aguirre jumping up and down and please check out the live chronicle by Enrique Bermúdez and Ricardo Peláez.
Ah… the pleasures this would bring!
Via: ElectronicArtsMexico
After several days ruminating about what to do and how to go about Arizona’s sb1070s, this blogger decided to take the creative route and embrace the entrepreneurial spirit that only “America” can offer its immigrants.
So, without further ado… here is my latest creation and what I believe will become my main source of income starting today and until I get caught -and punished- by the migra for making fun of anti-immigration laws.
[I just hope it will be as popular as my previous one]
If you thought anti-immigration efforts were going to stop at racial profiling and sending of UFO’s to the border, think again.
The new tool against the war on us, immigrants, is the Dillon Aero SUV Mounted Gun, a “high-powered rifle mounted on top of law enforcement trucks.”
Proudly introduced this year at the Border Security Expo in -where else? Arizona- this baby can blast up to 3,000 bullets per minute, which we figure should be enough to help Ms. Brewer rid her State of unwanted gardeners, cooks, janitors, bus boys, etc.
After all, as the company’s tag line goes:
“He who shoots the fastest. Wins.”
¡Ay, nanita!
So this is the cover Fortune magazine first assigned to comic book artist Chris Ware, who chose an accurate -and clearly uncomfortable- way to depict modern capitalism.
According to Chicagoist, Ware was asked to design the May cover of the magazine, but his final product, which featured Guantánamo Bay prisoners, Mexican factory workers, and a few potshots at money-grubbing politicians was apparently not what Fortune had in mind.
So here it is for your viewing pleasure.
Ah… don’t you just love the Internet?
According to the state’s official tourism visitor guide, Arizona is a Land of Wonder; a place where you can plan a “Grand” vacation filled with fun activities including hiking, biking, rafting and even mule-riding.
What I find most fascinating, though, is the fact that the guide highlights the state’s proximity to Mexico, and actually encourages tourists to visit Mexico:
Ah…. so now I finally get it!
What this whole thing means is: If you want to see Mexicans, or anything related to Mexico’s culture or heritage, you’ll be better off taking a car and cross the border; chances are you will not see any of that around here anymore.
[Oh, and please don’t worry; Mexican cops are not into racial-profiling. They are equal opportunity shooters.]
One more irresistible promotion at my local barber shop. Who said there are no good deals left in the city?
