Category: Marketing & Advertising

Geraldo Rivera Foresees Era of Prosperity for Latinos. Perhaps He Could Help me Find a Job?

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The%20Great%20Progression_widecI just love the frenzy that surrounds all-things-Latino every now and then.

This time, the limelight is on someone’s our favorite Fox News commentator and Latino peddler Geraldo Rivera, who has just released a book pompously aptly titled: The Great Progression: How Hispanics Will Lead America to a New Era of Prosperity.

The book retails for $24.95, which is, like, mucho dinerito for those of us who are yet to find the prosperity Mr. Rivera is talking about. But, heck, if he is right, I am sure I will soon be able to afford it –along with some good health insurance.

¡Sí, se puede!

Test Your Hispanic Marketing Skills: Which Brand of Soft Drink Sponsors Univision’s New Reality Show?

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Unless you’ve been living under a rock (or simply don’t care about U.S. Hispanics attempting to do their own version of American Idol) you should know that Univision last night premiered Viva el Sueño, a new talent competition that “seeks to unveil the next big Latin music star.”

So… look carefully at the picture below, and –trying not to cheat– answer the following poll. (If you’ve been reading my blog long enough, you’ll have no trouble finding the answer.)

Ready? Set… Go!

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Selena Gomez Wants you to Eat More White Bread

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selena-gomezBecause nothing goes hand in hand better than potentially-anorexic celebrities and white bread, Disney’s teen star Selena Gomez has been tapped to appear on 30 million packages of Sara Lee bread printed with Selena Gomez’s face.

This, of course, comes on top of the soon-to-be-released Selena Gomez movie and the Selena Gomez album, something that has Disney executives super excited because, among other things:

“Her Hispanic roots can help Disney widen its minority appeal,” Tricia Wilber, evp of sales and marketing at Disney Media told The Wall Street Journal.

I don’t know you, but I already feel happy to belong to such a distinguished, happy and fat bunch!

‘Texarican’ Rapper, a Bunch of Wrestlers and Some Girl Star in Thrifty Car Commercial

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Used car salesmen might have the worst reputation out there, but you cannot deny the guys behind this Thrifty Car Sales commercial also have a very weird cool ideas as to how to pitch stuff. For starters, they tapped El Paso rapper Texarican (aka Wally Suarez) to dance around the car lot accompanied by a group of luchadores and some uninteresting girl in tight jeans.

You gotta do it right, buy smart and go Thrifty

Yeah!

‘Beso’, Home of the $34 Tortilla Española, Will Expand. And I Still Won’t be able to Afford it

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My favorite retro-acculturated Latina, Eva Longoria, is so hyped about the success of her Hollywood eatery Beso, that she’s going to expand it soon, with Beso Vegas expected to open on New Year’s Eve 2010.

But wait! My very well-informed sources claim she is also looking to open up smaller eateries at airports around the country… but since they are going to have a limited menu, she is going to name them Besitos. [Which made me think, oh, oh, how corny cute!]

In addition to Eva’s tortilla soup and Eva’s avocado guacamole [sic] Beso features a $34 tortilla española and a $36 Beso paella, because there is nothing like European stuff to spice up your Latin-infused menu and make diners pay through the nose.

(Hungry? Download here the full Dinner_Menu)

Green With Envy, I Decided to Design my Own Latina-Themed T-Shirts

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I guess I am late to the proud-Latina-party, because apparently even the New York Times caught the fever of the “I am a Wise Latina Too T-shirt” movement.

But, as they say, it is better late than never. So I’ve set out to design my own Latino-themed T-shirts, which might not be as popular -or cute- as the other ones but they certainly describe the sorry status of this unreasonable Latina blogger.

(In the meantime, and while I wait for universal healthcare, I’ll cross my fingers hoping one day to be eligible for a Zumba-Medicare extravaganza.)

Wear These Kicks. Unleash the Charro Inside You

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And just when I thought Latino celebrities were all hung up into lotions and perfums, Pepe Aguilar is coming forward to show us there is yet one more thing Hispanic famous people can do to boost their wallets appeal among their fans.

The five-time Latin Grammy winner this week announced that he will be launching his very own “Signature Men’s Shoe Collection”, which according to a very entertaining press release:

“[…] incorporate the latest trends in materials, colors, shapes and detailing, all with Pepe’s 100% hands-on approach and keen eye for every detail.”

Oh, and did I mention these are just perfect from jumping on and off your horse as you please!

¡Ajúa!

Time to Help Hispanic Seniors Navigate Medicare

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0424IND02-DancingSeniors

Ah… the wonders of marketing!

In an effort to promote a free seminar on Medicare to Hispanics seniors, the ever-creative minds of United HealthCare are combining a series of educational talks with a session of Zumba, the Latin-infused fitness program that blends the rhythms of salsa and rumba… because there is nothing like a tough, sweaty, cardiovascular salsa-infused exercise routine to help senior citizens navigate this country’s surreal health-care system.

Note to Hispanic seniors: To attend the seminar, you are required to wear sneakers (i.e. tenis, not ball-room dancing shoes) and hopefully be healthy enough to endure hours of aerobic workout.

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Come Sing With ‘Los Tigres’… at 33,000 Feet

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volarisVolaris, the Mexican low-cost airline that lets you fly from Toluca to Oakland for only $148 round-trip, is now offering norteño music fans the chance to see Los Tigres del Norte perform at 33,000 feet above the ground.

Yeah, that’s right. Volaris has partnered with Bandamax to launch Vuelo Volaris – Bandamax, a promotion offering 40 lucky winners the chance to fly on August 12 between Toluca and Los Angeles and watch Los Tigres perform live while you fly (and presumably when the passenger seat belts lights are off.)

And Just When You Thought the Whole ‘Ugly Betty’ Marketing Thing was Over…

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ugly_betty_diet_coke_bottleI thought I had seen everything (from the unimaginable to the ridiculous) surrounding the Ugly Betty marketing phenomenon… until the English came up with a special-edition Diet Coke Ugly Bottle promotion that is sweeping London and turning young Brit teens into wearers of Guadalajara-labeled ponchos.

The pink leopard-ish bottle even comes with stickers that you can put on it because, you know, there is nothing like placing a sticker on your soda to make your beverage experience more refreshing.

For a behind-the-scenes video surrounding the latest Ugly Betty brouhaha click on the video below.

At Last! A Barbie Doll I Can Relate to

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After decades months of despair for not being able to see myself in those slim, cute Barbie dolls, I found one that actually looks like this blogger after indulging in too many “typically-Latino” breakfasts.

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The print ad is actually part of a broader campaign executed by Austin, Tx.-based LatinWorks for Active Life Movement, an organization that for some reason wants me to get up and move. The campaign includes other fatsy superheroes, including a not-so-cute chubby Superman.

Mexico Is so Awkward That Rich Kids Play Tennis on Top of a Mariachi

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Lucas, the makers of some of my favorite Mexican treats, have tapped a pair of Mariachi-riding tennis players to pitch the awkwardness of Skwinkles, a sweet and sour candy that would probably ruin your liver -and teeth… whether you are rich (or weird) enough to play tennis or not.

N.del E. Please note that these mariachis are wearing the real thing… not at all like those for sale in Cataluña.

Forget Corn Flakes. Cargill Knows What We Really Want for Breakfast

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Only a few days ago, we learned that Hispanics were nuts for a touch of honey in our food, but now, Cargill has come forward to give the marketing world a lesson on what our real Latino palates are all about.

Per a June 30th press release, the company has launched a new line of pork products, which are “based on extensive consumer research to match and exceed the needs and expectations of multicultural customers such as Hispanics and African Americans.”

“The new Rumba pork products include ears, hocks, jowls, kidneys, neckbones, split front feet, stomach, tails, fatback skins, hearts and livers.”

Because, you know, there is nothing like a good pair of split front feet to begin our day!

Televisa Wants You to Know South Africans are a Bunch of Savages

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Mexicans (and other Latin Americans for that matter) can be very touchy when they perceive they are being portrayed using stereotypes (hats, maracas, excessive soccer, mortal diseases… you name it). But -as my abuela used to say- we are often quick to find the faults in others, while being blind at our own faults (eso de la paja en el ojo ajeno, pues…)

In the following TV spot to promote the upcoming World Cup in South Africa, Mexican media giant Grupo Televisa gathers its blond, blue-eyed talent to sing to the tune of The Lion Sleeps Tonight while a bunch of natives (presumably South Africans?), giraffes, lions, zebras and other wild animals make a triumph entrance at the Televisa Deportes newsroom. Because, you know, Mexicans are fair skinned and work on desks with computers… not like those savages!