Kia Latino Wants us to Be Thankful… for our Car Specs

Kia Latino, which is like regular Kia but Latino, has given us some marketing jewels in the past, including the use of female mariachis to show they really, really, care about my people (i.e. The Hispanics) and diversity. And now, they want to remind us that Thanksgiving is a great time of the year to be thankful.

Thankful for… the specs of our cars, naturally.

Take the following Twitter ad, in which we find our “typical” Latino family passing around –what else?– tamales during what looks to be a very special Thanksgiving meal. The exchange (in an accented Spanish) goes something like this:

-Ramiro, what are you thankful for?

-I’m thankful for the engine, and its 240 horsepower; the heated seats and the heated steering wheel… an 8-inch smart touchscreen…

[DIALOGUE FADES]

I’m a bit suspicious about these particular Latinos as I would only be thankful for tamales. But hey, that’s me!

Now. What are YOU thankful for?

 

This entry was posted in Marketing & Advertising, Mexico, Music, Stupid propositions, Technology and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.