Kia Latino, which is like regular Kia but Latino, has given us some marketing jewels in the past, including the use of female mariachis to show they really, really, care about my people (i.e. The Hispanics) and diversity. And now, they want to remind us that Thanksgiving is a great time of the year to be thankful.
Thankful for… the specs of our cars, naturally.
Take the following Twitter ad, in which we find our “typical” Latino family passing around –what else?– tamales during what looks to be a very special Thanksgiving meal. The exchange (in an accented Spanish) goes something like this:
-Ramiro, what are you thankful for?
-I’m thankful for the engine, and its 240 horsepower; the heated seats and the heated steering wheel… an 8-inch smart touchscreen…
[DIALOGUE FADES]
I’m a bit suspicious about these particular Latinos as I would only be thankful for tamales. But hey, that’s me!
Now. What are YOU thankful for?
Hay muchas cosas por las cuales dar #gracias. Tu #KiaSportage es una de ellas. #GiveItEverything #HappyThanksgiving #Thanksgiving pic.twitter.com/kHwugJWuNA
— Kia Latino (@kialatino) November 25, 2019
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