‘La fea más bella’ a plot to overthrow Fidel Castro?

la-fea-mas-bella.jpg

Don’t pity the Cubans too much. It turns out a lot of them (and I’m talking about the ones living in the island) are just as “lucky” as the rest of us: they tuned in for the grand finale of La fea más bella; watch their sports on ESPN; their music videos on VH1 and even tune into Univision’s nightly noticiero for a “fair and balance” news coverage.

An article this week in the Christian Science Monitor follows several Cubans in Havana who own satellite TV services (which are banned in the country) paying sometimes as much as $20 for a service that can get them into jail.

In the article the Cuban government states that it has stepped up efforts to crack down on these service providers, but almost 40 percent of households in Havana were connected to the service when the police began the raids in March.

Asked about a media report in which the Cuban government said satellite TV is a U.S. plot to overthrow Fidel Castro, a researcher at the University of Havana simply said that was an overreaction. “Watching La fea más bella is not an act of opposition against the state. It is not a political attitude. It is a phenomenon of free time.”

Gays are not normal people: Niurka Marcos

bobby_niurka_72606.jpg

The increasingly powerful Gay & Lesbian Alliance Against Defamation (GLAAD) this week condemned telenovela actress Niurka Marcos’ use of defamatory anti-gay comments during interviews aired last week on Univision, Televisa, Telefutura, Telemundo and Azteca América.

In an interview with a popular Mexico City-based gossip show, the Cuban vedette simply said about her former husband: “I don’t know what he did with his body, his soul, his feelings.  At that time when I left him, he was normal.”

As it turns out, Niurka’s former man, Bobby Larios is starring in Descarados, a play in which he will portray a gay man who struggles with his sexual orientation before finally coming out to his friends.

This is by no means the first time GLAAD  comes out after Spanish-language media. The organization has been behind some of the most successful efforts to “educate” U.S.-based Hispanic TV anchors about their use –and misuse– of derogatory terms (i.e. mariquita) widely used in hugely popular shows such as Cristina, Don Francisco, El Chavo del Ocho, etc.

Ready to unleash my enchanting side

There’s gotta be something wrong with me because, as a Hispanic woman, I don’t seem to know how to unleash my mysterious, enchanting side through passion and romance.

But that might change soon, thanks to Univision’s new telenovela, Mi adorada Malena, which debuts tonight at 6:00 PM (ET) and follows the comings and goings of Malena Ferreira, a professional, “strong, beautiful and exotic woman,” and two caballeros vying for her attention.

But don’t expect your typical one-hour Televisa-produced drama: Mi adorada Malena is a Univision production and will only be available on the Internet.

Oh, and I almost forgot to mention: the protagonista also happens to be a spokesperson for Caress Exotic Oil Infusions body wash. And in fact the body wash itself is a key element to the plot. And why not? after all, the six-episode series is nothing but a big product pitch by the Unilever brand.

In explaining the cultural insight behind the effort, a marketing director at Unilever simply said in a statement that “Hispanic women know how to unleash their mysterious, enchanting sides through passion and romance.”

Do we really? maybe I’ve been using the wrong moisturizing (or is it body wash?)

What else is on TV?

antonioaguilar.jpg

Thank God I speak English, because if I had to rely on Spanish-language television to be informed, I would think that besides the death of Antonio Aguilar, nothing else has happened on this planet.

The Mexican singer died at age 88 on June 19, and as of today (Friday June 22) nothing else has been on Hispanic television. And I don’t mean only the chismes shows. Since Tuesday, both Univision and Telemundo have opened their nightly newscasts with the details of Aguilar’s death; and for 48 hours straight, daily shows such as Telemundo’s Cotorreando and Escandalo TV have devoted one-hour specials to the event. The coverage has become ridiculously detailed, and some reporters went as far as to shed some tears on live television.

“What would Latinos be watching otherwise?,” my mom –who is visiting from Mexico– asked me. “Is there anything else?”. I was sorry to tell her there was nothing much, at least not in Spanish, the only language she understands.

Don’t get me wrong, I think the death of Antonio Aguilar was worth making it to the news but, how much longer do Spanish speakers have to hear about this?

Spanish-language TV gets animated

chavo2.jpg

I feel bad for Mr. Schwarznegger, but Spanish-language TV is just about to get even more viewers (yep, more of those lazy Latinos who don’t want to learn English).

El Chavo del Ocho, the popular Mexican sitcom that follows the tribulations of an 8-year-old homeless kid living in a vecindad, is now to be released in animated form in the U.S. Fifty-two half hour episodes already launched throughout Mexico and Latin America in the fall.

During a brief visit to New York City this week, the show’s creator and producer, Roberto Gómez Bolaños, told reporters the first 26 episodes will be ready to be shown this winter.

Don’t worry, Mr. Governator: plans call for El Chavo to be dubbed into English in the near future.

Schwarzenegger was right …

television.jpg

Arnold Schwarzenegger’s comment this week about immigrants and Spanish television pissed off a lot of proud Latinos and unleashed a series of online (and off line) bashing against the Governator. And because the incident was widely covered, I decided not to blog about it … until now.

On Friday afternoon I turned down an opportunity to go live on national TV to “defend” Spanish-language television during a small debate organized as a result of the brouhaha. My friend, a Washington, D.C.-based entrepreneur and media personality called and asked if I would be interested in taking up the challenge.

Though I ended up not doing it, the possibility got me thinking: how on earth could I go on national television to defend the indefendible? Could I actually make myself available to say publicly that my fellow Latinos (documented or not) should watch Univision and Telemundo?

While I might not agree with the reasons given by Mr. Schwarzenegger for Latinos to turn off Spanish-language TV, I would very strongly encourage them to do so … simply for mental health reasons.

War troubles? try sweetening them up with Splenda

Spanish-language media in the U.S. have never been very good at news analysis; let alone at taking a stand for -or against- issues other than immigration. But when it comes to pairing products and services with heart-wrenching, novela-like programming, Hispanic television is an indisputable leader.

Take the Iraq war and last night’s Soñando Contigo one-hour special on Univision.

Producers of the show brought in U.S. Army Sgt. Rogelio Paredes before being shipped out for his third tour of duty in Iraq. The occasion? to renew his wedding vows on national television, and in front of a live audience. All of this, of course, was made possible by Univision and Splenda … Yep, as in the non-sugar sweetener made by McNeil Nutritionals.

In addition to the public ceremony, Sgt. Paredes’ received a “fantasy getaway” for his immediate family in -where else?- Las Vegas; and to top it all of: a lavish wedding cake sweetened with -what else?- Splenda.

How sweet is that?

I did see the show but in case you missed it, you can read the details in an incredibly long press release.

Why Hispanic media loves “Danny”

You gotta acknowledge Spanish-language media for their relentless coverage of all things Latino in the U.S.

After an exhaustive weekend coverage of the Puerto Rican parade in New York City, Monday’s evening Spanish-language newscasts opened with –what else?– Danny Olivas’ walk on space.

See, it’s not only because Danny is one of the few fortunate ones to have gone on a spacewalk … ever. As luck has it, his grandparents happened to be born in Chihuahua, Mexico, which gives him an enviable spot in the attention of Hispanic media.

Univision news anchor Enrique Gratas last night went as far as to close the segment with the following remark: “It was one small step for Danny Olivas, and a giant leap for the Hispanic community.”

Why? … I wonder.

Univision ‘spices up’ board of directors

Univision’s board of directors is ready for a taste of salsa. Cuba-born Gloria Estefan has just been named to Univision Communication Inc.’s newly configured board of directors.

Joining the Latin crossover sensation is Henry Cisneros, former mayor of San Antonio and former president and COO of the network.

Looking at the rest of the list, comprised by CEO Joe Uva and representatives from each one of the private-equity firms involved in the buyout, I cannot help but wonder: what exactly do Estefan and Cisneros bring to the table? Perhaps, as my friend says, it’s more the desire to pick a high profile Cuban-American and Mexican-American for the board. ¿Será?

When soccer calls, America watches

soccer-ball.jpg

Trivia. What was the most watched TV show -among all U.S. broadcast networks- on the night of May 27 among all men ages 18-34?

Answer: the Mexican League Soccer final match pitching Pachuca vs. America, which was broadcast live by Azteca America and viewed by 2.2 million people in the United States.

In a statement the network said today that, following actual live start and end times, Nielsen revised its count to 2.2 million, up from the 1.9 million thought to have originally viewed the game. According to the new ratings, the Pachuca-America match attracted 1% more male 18-34 viewers than ABC’s May 26 NBA Conference Finals playoff match; 10% more than FOX’s Nascar Nextel Cup on May 26; over 40% more than ABC’s Indy 500 Race aired on May 26; and over 70% more than FOX’s Saturday Baseball Game of the Week on May 26.

As the originator of the missive said: “It may be time to reconsider America’s national pastimes.”

The other side of Don Francisco

don_francisco01.jpg

If you thought Mario Kreutzberger (a.k.a. Don Francisco) was only about entertaining Latino families with Sábado Gigante and Don Francisco Presenta think again.

The popular TV presenter last weekend screened Testigos del Silencio a documentary  about his family’s 2005 visit to the Auschewitz concentration camp, the Varsovia ghetto, a Polish cemetery, and the Majdanek extermination center for the 60th anniversary of the end of the Holocaust. The pilgrimage is part of an annual event known as Marcha por la vida (March of the Living.)

In an interview with Chilean newspaper El Mercurio, Kreutzberger said the point of the journey, said , “was to pay tribute to my parents who lived horrible moments.”

Though more than 400 people attended the screening on Saturday (when else?), Don Francisco says he has no plans for a wider release. And let’s hope it stays this way, or at the very least let’s hope it will stay away from the hands of marketers who are probably already ruminating ways to pitch their brands through some kind of product placement deal.

Televisa follows the scent of tacos … to China

Now that El Fogoncito, the Mexican chain of taquerias, has established itself in China, the Chinese can brace for some more Mexican stuff coming their way. But this time around it will not be good food, but bad TV.

Grupo Televisa this week said it signed a deal with the Chinese government to make Chinese versions of its programming, including reality show Bailando por un Sueño and its world famous telenovelas, which according to the network have been dubbed in more than 50 languages.

As for the logic behind the China effort, Televisa’s vicepresident José Bastón told the Associated Press that: “Chinese viewers have a similar demographic to the Mexicans. The difference is there are 1.3 billion of them instead of 100 million.”

My favorite Miss Universe moments

Although four Latin Americans made it to the top 10 at this year’s Miss Universe beauty pageant (Brazil, Venezuela, Nicaragua and Mexico), the crown finally went to Miss Japan, Riyo Mori, a 20-year-old dancer.

Fortunately for them (not for this blogger) they all did relatively well during the feared question session. There were, however, a few embarrassing moments, and some quotable quotes at last night’s live show from Mexico City:

–Miss USA Rachel Smith slipped and fell to the floor during the evening gown competition. More embarrassing though was the Elvis Presley-like white suit she wore a week before showing her country’s love for rock & roll…
miss-usa-2007.jpg

–Telemundo presenter Alfonso “Poncho” de Anda at some point introduced viewers to the representative of “the United States of North America” (los Estados Unidos de Norteamérica) –no need to comment further here…

–And last, but not least, during a special show on Telemundo broadcast prior to the actual event, Miss Venezuela was quoted saying: “Many governments should learn something from all of us […] we were able to spend an entire month together without shooting a single bullet.”

Mexican reading beauty

bl_alejandra_espinoza_190×250.jpg

Ok, my fellow Mexicans might not be 100% happy with the terms of the recently approved immigration bill (or with their overall labor situation in this country for that matter) but they should find some consolation in the fact that paisana Alejandra Espinoza tonight became Univision’s first Nuestra Belleza Latina … whatever that means.

After winning the overwhelming majority of votes from the public, and after a harrowing few weeks, Espinoza last night was crowned during a highly rated show brought to you by Garnier, Ford, Maybelline and Cingular, among other high-profile advertisers.

The last episode, which featured the usual tears and hugs, reminded viewers of the perks earned by the lucky winner: a one-year contract with Univision as an on-air personality as well as $200,000 in cash and prizes. These include a Ford Edge 2007 and $50,000 in cash from AT&T Cingular.

A Tijuana native, Espinoza lives in San Ysidro, California and has mentioned Salma Hayek as one of her role models. We can only wait and see how she will evolve in this tough media environment. I am, for one, giving her the benefit of the doubt, although in a recent interview, when asked what her favorite book was, the beautiful 20-year-old candidly replied: “Any book, really … as long as it has a positive message.”

Oh dear!

Heading to the Big Apple … $9.6 million richer

And speaking of Univision and fancy properties, a few interesting details have emerged about the company’s employment contracts with new, and former, employees, including CFO Andrew Hobson’s relocation to New York City.

A story in last week’s Multichannel News’ Hispanic TV Update refers to a May 10, 2007 SEC filing in which Univision agrees to buy Hobson’s Los Angeles home for $9.6 million.

According to the article, the home is listed in Federal Election Commission campaign contribution records, and though it may not offer the sweeping views of Acapulco, it looks like a nice enough estate: at the Beverly Hills address, there is a six bedroom and nine bathroom residence on a 6,794 square foot plot with a swimming pool and tennis court according to the real estate Web site Zillow.com.