Tag Archives: Hispanic Advertising

Marketing Ideas to Spice Up your ‘Cinco de Mayo’ 🌶

Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the stupidest best … Continue reading

Posted in Cinco de Mayo, Food, Marketing & Advertising, Mexico, Stupid propositions | Tagged | 5 Comments

Tostitos Telenovela Features Catalina Creel, and Lots of Shirtlessness

Tostitos, the brand that gave us a noseless Sevillana pitching spicy salsa, is back with a [Latin] vengeance; this time with Botanas del cielo, a :60 telenovela that incorporates its new products into a hilarious, over-the-top plotline. Among this blogger’s favorite: An English-speaking version of eye-patched … Continue reading

Posted in Cinco de Mayo, Food, Guacala, Language, Latin America, Latin celebrities, Marketing & Advertising, Mexico, Television, You Tube | Tagged | 1 Comment

Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling … Continue reading

Posted in Awkard homages, Latin America, Latin celebrities, Marketing & Advertising, Mexico, You Tube | Tagged , , , | 2 Comments

This Latino Car Dealership in California Wants you to Buy a Nissan, Bash Donald Trump

The world’s awesomest car dealership has produced the world’s awesomest commercial, in which we see the dealership’s general manager bashing a Donald Trump piñata, after which he declares: “Aquí en Van Nuys Nissan, los latinos mandan.” (“Here at Van Nuys Nissan, … Continue reading

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MetroPCS Doesn’t Want You to Lose Your Shirt [or Habit]

MetroPCS has released a series of new Spanish-language commercials showing what can happen when your mobile data plan is very expensive. The work is from Richards/Lerma, a Dallas-based advertising agency, which recently took the smart step of hiring my buddy … Continue reading

Posted in Marketing & Advertising | Tagged , , | 3 Comments

Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw

Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite … Continue reading

Posted in Food, Marketing & Advertising, Television | Tagged , | 4 Comments

ANA’s Best Hispanic Campaign Features a Roach-Killing ‘Chancla’ Hard at Work

This spot for Ortho Home Defense Max Insect Killer was named best Hispanic campaign at this year’s ANA’s Multicultural Marketing & Diversity Conference. Spot by Grupo Gallegos, via: Advertising Age

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Puerto Ricans Offended by Coor’s Light Ad. This Blogger Offended by Bad Beer

UPDATED: It didn’t take long. Coor’s Light late Thursday decided to pull the Emborícuate campaign. Uy ni aguantan nada! As if New Yorkers didn’t have enough worries, with the Weinergate at its peak (no pun intended) and all, now we … Continue reading

Posted in Marketing & Advertising, New York City | Tagged , , , | 3 Comments

A Portable Translator that Will Seduce Your Valentine Into Opening Her Legs, Ahem, Heart

You gotta love Spanish-language media. Not only you get to read stuff in your own language, but you are exposed to some marketing gems like this one found on today’s El Diario la Prensa, pitching the PartnerES900: A translation machine … Continue reading

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Are you Latin or Latin Looking? Pepsi Needs You!

Attention Latin and Latin looking [sic] people! Pepsi is looking for you, and giving you a chance to make some extra dinerito. Apparently, all you have to do is watch Raising Victor Vargas, and look like an everyday, regular Hispanic, but … Continue reading

Posted in Marketing & Advertising, Racism | Tagged , , , , | 1 Comment

¿Dónde Están los Otros Camrys? Toyota’s Hispanic Advertising Shop Has the Answer

Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent? Conill, Toyota’s Hispanic Advertising Agency of Record seems to have … Continue reading

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It’s Tough Being a Cop in Arizona

One of the few good things about Arizona’s SB1070 (besides opening a world of business opportunities to this blogger) is that it has proven to be very good for the creative minds. On the heels of Zubi Advertising’s Gringo Mask, … Continue reading

Posted in Immigration, Marketing & Advertising | Tagged , , , , , | Leave a comment

KFC Wants You to Know That Eating Junk Food is Better, Cheaper than Cooking at Home

Watch as a presumably-single, working Hispanic mom challenges her kids to cook a 7-piece meal with less than $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken. Because, really, how else are you going … Continue reading

Posted in Food, Marketing & Advertising | Tagged , , | 7 Comments

Does This Look Like Salsa to You?

In yet another sign that Hispanic-targeted advertising gets more creative every time, here is how Cheetos decided to pitch its new Cheetos Salsa Roja to Spanish-speaking Angelenos (which pretty much means all Angelenos.) (I guess only a “real” Latino will … Continue reading

Posted in Marketing & Advertising | Tagged , , , | 2 Comments