Tag: Hispanic Advertising

Marketing Ideas to Spice Up your ‘Cinco de Mayo’ 🌶

~ Mi Blog es tu Blog ~ 5 Comments
No Mexican friends? No problem! Get yourself a few Insta-Mexicans!

Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the stupidest best marketing gimmicks to sell everything, from spicy tattoos and sneakers for the three-legged, to senseless drink mixes, “ethnic” food and even cardboard Mexicans!

Below, you’ll find a few of my favorite marketing efforts around this mostly-gringo holiday.

Enjoy … and ¡Que viva México, cabrones!

This slideshow requires JavaScript.

Tostitos Telenovela Features Catalina Creel, and Lots of Shirtlessness

~ Mi Blog es tu Blog ~ 1 Comment

¡Doble-dippeaste! ¡Sí, lo hiciste!
Clap, clap, clap
Tostitos, the brand that gave us a noseless Sevillana pitching spicy salsa, is back with a [Latin] vengeance; this time with Botanas del cielo, a :60 telenovela that incorporates its new products into a hilarious, over-the-top plotline.

Among this blogger’s favorite: An English-speaking version of eye-patched villain Catalina Creel, accusing her (always shirtless) son Enrique of double-dipping in the brand’s new Chunky Habanero Salsa. “¡Doble-dippeaste!” 

This thing is so hilarious that I’m sort of forgiving Tostitos for their past transgressions.

The series and a trailer are featured on Tostitos.com and the brand’s YouTube channel.

Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

~ Mi Blog es tu Blog ~ 2 Comments

Canelo

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling only to jump on the ring like a champ and remind us that “he is always bold but never flashy.”

According to Adweek, Tecate’s Born Bold campaign is an effort to further “amplify modern masculinity” (whatever that means) among Hispanics and non-Hispanics alike.

“The primary target is still the Hispanic consumer,” brand director Belen Pamukoff told Adweek. “But as a secondary target, we have the general market.”

A second TV spot features a veteran referee losing his patience for one player’s attempt to draw a foul call against his opponent finally drawing the dreaded red card, something I believe is also an effort to “amplify modern masculinity.”

Anyhow, here goes.

Please watch and let me know: Did the spot help amplify your modern masculinity?

This Latino Car Dealership in California Wants you to Buy a Nissan, Bash Donald Trump

~ Mi Blog es tu Blog ~ Leave a comment
Tómala, Tómala....
Tómala, Tómala….

The world’s awesomest car dealership has produced the world’s awesomest commercial, in which we see the dealership’s general manager bashing a Donald Trump piñata, after which he declares:

“Aquí en Van Nuys Nissan, los latinos mandan.” (“Here at Van Nuys Nissan, Latinos rule.”)

This blogger thinks this commercial should win a Lion at Cannes or something. Alas, the corporate suits over at Nissan Motor Co. have decided to distance the company from the ad, because… corporations.

So, boooooo, Nissan. Don’t be surprised if the next piñata my people come up with is one of your own Carlos Ghosn.

Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw

~ Mi Blog es tu Blog ~ 4 Comments

Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite into raw potatoes, which have got to taste pretty bad.)

Mr. Martínez is one of several real-life suppliers featured in one of McDonald’s latest U.S. ad campaigns.

Go on. Watch him bite into a raw potato. Right. Now!

Puerto Ricans Offended by Coor’s Light Ad. This Blogger Offended by Bad Beer

~ Mi Blog es tu Blog ~ 3 Comments

UPDATED: It didn’t take long. Coor’s Light late Thursday decided to pull the Emborícuate campaign. Uy ni aguantan nada!

As if New Yorkers didn’t have enough worries, with the Weinergate at its peak (no pun intended) and all, now we have to put up with yet another ridiculous controversy: Turns out many Puerto Ricans interviewed by a local TV station are pissed about a Coor’s Light ad featuring the copy “Emborícuate,” apparently because they say it sounds a lot like “Emborráchate” (Get Wasted)

I find it odd that this ad campaign, now in its third year, is drawing the ire of New Yorkers right now. Perhaps is the hot weather, or the fact that our city is rapidly becoming the world’s capital of sin. Who knows? In any case, this blogger -not a boricua herself- is more offended by watery beer than by any advertising copy.

Just one thing though: What’s with the line about “La celebración de la parada”? Are we back to the Weiner story? I am confused!

A Portable Translator that Will Seduce Your Valentine Into Opening Her Legs, Ahem, Heart

~ Mi Blog es tu Blog ~ Leave a comment

You gotta love Spanish-language media. Not only you get to read stuff in your own language, but you are exposed to some marketing gems like this one found on today’s El Diario la Prensa, pitching the PartnerES900: A translation machine that will make your sweetheart “go into ecstasy” and have her open her … heart. (Click to enlarge.. the photo, just the photo.)

Here’s a taste of the precious text for the monolingual crowd:

“Give your partner the hottest -and most powerful- present ever: The English/Spanish translator Partner ES900. Her satisfaction will be immediate. Your partner will open, even more, the doors of her heart -and her life- when she sees the power that you have in your hands.”

Hat tip: José Simián

Are you Latin or Latin Looking? Pepsi Needs You!

~ Mi Blog es tu Blog ~ 1 Comment

Attention Latin and Latin looking [sic] people! Pepsi is looking for you, and giving you a chance to make some extra dinerito. Apparently, all you have to do is watch Raising Victor Vargas, and look like an everyday, regular Hispanic, but attractive. Piece of cake!

Here is the original casting call, sent out to this blogger by a loyal -anonymous- reader and via casting company Impossible Casting. Enjoy!

From: Impossible Casting <info@impossiblecasting.com>
Sent: Fri, January 21, 2011 6:52:43 PM
Subject: – Impossible Casting – PEPSI PRINT

NY LATINS NEEDED FOR PEPSI PRINT

TYPE: PRINT
CLIENT: PEPSI
SHOOT LOCATION: NYC
RATE: $900 FLAT FEE
USAGE: Unlimited unrestricted all media except for broadcast, for unlimited time worldwide
SHOOT DATES: February 19, 20 and 21.

DESCRIPTION: Real People Feel and Vibe! A range in Hispanics represented from, Mexican American to Puerto Rican to Dominican…etc. Authenticity is very important. Attractive and approachable but not too beautiful. Should not look like actors. Should look like everyday,
regular people but attractive. Interesting faces, but not too character-y.

LATIN OR LATIN LOOKING

ROLE ONE:  MALE 18-19 LATIN (URBAN VIBE SEE RAISING VICTOR VARGAS)
ROLE TWO: FEMALE 18-19 LATIN  (URBAN VIBE SEE RAISING VICTOR VARGAS)

ROLE THREE:  MALE 25-27 LATIN
ROLE FOUR: FEMALE 25-27 LATIN

ROLE FIVE:  MALE 30-50 LATIN
ROLE SIX: FEMALE 30-50 LATIN

TO SUBMIT: EMAIL PICTURES AND CONTACT INFO TO: SOFTDRINK@IMPOSSIBLECASTING.COM

This blogger was very tempted to apply, but then again my friends tell me I look a bit too “character’y” so I guess I’ll have to pass. What a bummer.

¿Dónde Están los Otros Camrys? Toyota’s Hispanic Advertising Shop Has the Answer

~ Mi Blog es tu Blog ~ Leave a comment

Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent?

Conill, Toyota’s Hispanic Advertising Agency of Record seems to have the answer. Just watch.

Vodpod videos no longer available.

Promise, posted with vodpod
Hat tip: Adictivo Magazine

It’s Tough Being a Cop in Arizona

~ Mi Blog es tu Blog ~ Leave a comment

One of the few good things about Arizona’s SB1070 (besides opening a world of business opportunities to this blogger) is that it has proven to be very good for the creative minds. On the heels of Zubi Advertising’s Gringo Mask, comes this year’s winner of the Círculo Creativo’s Not So Young Creatives contest.

Thanks to this piece, Flor Leibaschoff and Matías Sada, of Dallas-based Dieste, are now on their way to Cannes, where I am sure they will not be asked for their documents… [given they don’t look like Algerian immigrants, that is.]

KFC Wants You to Know That Eating Junk Food is Better, Cheaper than Cooking at Home

~ Mi Blog es tu Blog ~ 7 Comments

Watch as a presumably-single, working Hispanic mom challenges her kids to cook a 7-piece meal with less than $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.

Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes? [What ever happened to our tomatillo & cilantro-rich diet?]

I bet Dr. Manny is going to get a heart attack over this one.