Tag Archives: Hispanic Advertising

Marketing Ideas to Spice Up your ‘Cinco de Mayo’ 🌶

Cinco de Mayo is definitely my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and scream ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the stupidest best … Continue reading

Posted in Cinco de Mayo, Food, Marketing & Advertising, Mexico, Stupid propositions | Tagged | 5 Comments

Tostitos Telenovela Features Catalina Creel, and Lots of Shirtlessness

Tostitos, the brand that gave us a noseless Sevillana pitching spicy salsa, is back with a [Latin] vengeance; this time with Botanas del cielo, a :60 telenovela that incorporates its new products into a hilarious, over-the-top plotline. Among this blogger’s favorite: An English-speaking version of eye-patched … Continue reading

Posted in Cinco de Mayo, Food, Guacala, Language, Latin America, Latin celebrities, Marketing & Advertising, Mexico, Television, You Tube | Tagged | 1 Comment

Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling … Continue reading

Posted in Awkard homages, Latin America, Latin celebrities, Marketing & Advertising, Mexico, You Tube | Tagged , , , | 2 Comments

This Latino Car Dealership in California Wants you to Buy a Nissan, Bash Donald Trump

The world’s awesomest car dealership has produced the world’s awesomest commercial, in which we see the dealership’s general manager bashing a Donald Trump piñata, after which he declares: “Aquí en Van Nuys Nissan, los latinos mandan.” (“Here at Van Nuys Nissan, … Continue reading

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MetroPCS Doesn’t Want You to Lose Your Shirt [or Habit]

MetroPCS has released a series of new Spanish-language commercials showing what can happen when your mobile data plan is very expensive. The work is from Richards/Lerma, a Dallas-based advertising agency, which recently took the smart step of hiring my buddy … Continue reading

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Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw

Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite … Continue reading

Posted in Food, Marketing & Advertising, Television | Tagged , | 4 Comments

ANA’s Best Hispanic Campaign Features a Roach-Killing ‘Chancla’ Hard at Work

This spot for Ortho Home Defense Max Insect Killer was named best Hispanic campaign at this year’s ANA’s Multicultural Marketing & Diversity Conference. Spot by Grupo Gallegos, via: Advertising Age

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