Tag Archives: Hispanic market

The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic

Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money —  in giving my people their … Continue reading

Posted in Food, Guacala, Marketing & Advertising, Research | Tagged , , , , | 1 Comment

¡Órale! Here’s How to Get a Free Pizza in the States

Remember Pizza Patrón? the Texan pizzeria that caused a major brouhaha for saying it would accept Mexican pesos as payment? Well, the marketing geniuses behind the pizzeria’s fabulous success are at it again, this time offering a free large pepperoni pizza for … Continue reading

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Microsoft Takes Telenovela Approach to Pitch Bing

I was watching Jay Leno the other night, when I bumped into the following commercial -entirely in Spanish. For a second I thought I had sat down on my remote and the channel had switched back accidentally to Univision. But… … Continue reading

Posted in Marketing & Advertising, Television, Univision | Tagged , , | Leave a comment